DIGITAL DIRECTOR, ORGANIC SOCIAL & PAID MEDIA (Washington DC-Baltimore Area)

POSITION SUMMARY

The Director, Organic Social & Paid Digital is first and foremost a people leader who develops, challenges, and gets the best out of a digital team spanning organic social, paid media, and supporting specialists.

From there, this person needs to know the work. They can review an organic outline and make it better, look at a paid campaign and know what to change, and read a performance report and tell a clear story to a client. They are not above the work and should be ready and willing to do the work right alongside their team — they are the standard the work is held to

Strategy follows from those two things. A director who leads people and knows the craft will have real opinions about what's working and where the opportunities are. They bring ideas, facilitate the right conversations across organic, paid, SEO, and account services, and make sure ideas actually get executed with clear ownership every time.

This role reports to the VP, Account Strategy and oversees the full digital team, partnering closely with the Director, SEO & Website Services and Account Services to ensure digital strategy is integrated and every client program is moving in the same direction.

CORE RESPONSIBILITIES

People Leadership

• Lead, develop, and hold accountable a digital team spanning organic social, paid media, and supporting specialists across all levels
• Conduct regular 1:1s, provide meaningful feedback, and create clear paths for growth
• Set the standard for quality, process, and accountability across the team
• Foster a culture where people do their best work and own their outcomes

Content & Campaign Excellence

• Review and elevate organic social outlines, copy, and creative strategy before it reaches the client
• Review paid campaign structure, targeting, and copy to ensure it meets the bar before launch
• Monitor paid digital campaign performance and hold the team accountable to results
• Step in and do the work when needed — write a post, dig into GA4, review paid keywords
• Own the successful outcome of reporting — not just that it gets done, but that it tells a clear, accurate story

Strategy & Ideation

• Bring strategic ideas to the table and facilitate productive brainstorming across organic, paid, SEO, and account services
• Ensure every strategy conversation ends with clear marching orders and someone accountable for each one
• Lead the development of digital roadmaps, translating client needs into strategy and a clear plan of action
• Integrate digital strategy with SEO/web 

Client Leadership

• Show up on client calls for digital performance conversations — reporting, optimization, strategy
• Translate data into clear, confident recommendations clients can act on
• Support the account services team without replacing them in the client relationship

Operational & Systems Ownership

• Oversee workflow, capacity, and delivery across the digital team
• Build and maintain systems and processes that keep the team efficient and consistent as the agency grows

WHAT SUCCESS LOOKS LIKE

• The digital team is growing, performing, and operating at a higher level
• Organic and paid work consistently meets a higher bar before it reaches the client
• Strategy conversations produce clear next steps with someone accountable for every outcome
• Clients feel more informed and confident in their digital strategy on every call
• Reporting tells a clear story the client can act on
• Integrated digital strategy across organic, paid, and SEO strengthens every client program

QUALIFICATIONS & ATTRIBUTES

• 8+ years of experience in digital marketing spanning organic social and paid media, with at least 3 years in a leadership or management role
• Proven ability to lead, develop, and hold accountable a team across multiple levels and disciplines
• Deep knowledge of organic social strategy, content, and short-form video — can review work and make it better
• Strong paid media fluency across Meta, Google, TikTok, Pinterest, LinkedIn and others — understands campaign structure, performance, and optimization
• Analytical mindset with the ability to read performance data across paid and organic platforms — GA4, Looker Studio, Supermetrics and platform-native tools — and translate it into clear recommendations
• Experience building and maintaining campaign frameworks across a multi-account portfolio
• Comfortable on client calls — confident, clear, and able to hold a room 
• Highly organized with a bias toward follow-through 
• Comfortable collaborating across creative, account services, and SEO/web in a fully virtual environment
• Ability to travel occasionally for client meetings and team gatherings as needed (our team and much of our client base are rooted in the greater Washington, D.C. area)
• Professionalism, empathy, and respect for different perspectives and communication styles

Red Thinking is a collaborative environment where people take ownership of their work and support one another. Job descriptions outline primary responsibilities but are not rigid boundaries. Directors are expected to lead, mentor, and influence across accounts and teams, stepping in wherever necessary to ensure client success, operational efficiency, and department-wide excellence.

We value people who deliver on their promises, take initiative, and look for opportunities to contribute beyond the basics while maintaining balance, open communication, and a sustainable way of working together.