Marketing Manager

Penhall Company has been shaping the future of concrete services for over 65 years. As the nation's leader in concrete cutting, coring, scanning, and demolition, and ranked 3rd in Demolition by ENR's 2023 Top Specialty Contractors, we deliver more than just expertise-we deliver results. With safety at the core of our operations and state-of-the-art technology in our hands, we ensure every project is executed with precision, efficiency, and care.Position Description The Marketing Manager will serve as a key driver of Penhall's marketing operations, responsible for executing and optimizing digital marketing strategies that directly support revenue growth and sales priorities. This role focuses on demand generation, structured planning, and performance-driven execution across digital channels.This is a REMOTE job that may involve some travel (Own and manage digital marketing strategy execution, ensuring alignment with company growth initiatives and sales prioritiesEstablish and maintain a weekly marketing planning cadence to drive consistency and proactive executionDevelop and manage a centralized marketing content calendar aligned to target markets and service linesPartner with Sales Leadership and Account Managers to support pipeline development, strategic selling, and planned work initiativesExecute demand generation campaigns across digital platforms, including paid media, email, and web-based initiativesOptimize landing pages and digital experiences to improve lead generation, engagement, and conversion ratesOversee the creation of high-quality, consistent content aligned with Penhall's value propositionCollaborate with internal subject matter experts and manage freelance resources to scale content developmentAlign project and customer-focused content with Account Manager goals and market prioritiesMaintain and optimize company websites with a focus on content accuracy, brand consistency, and conversion effectivenessManage third-party marketing platforms and integrations to support campaign performance and trackingMonitor and analyze key performance metrics, including reach, lead activity, call attribution, and website engagementDevelop and maintain simple marketing performance scorecards to track effectiveness and inform decision-makingManage social media platforms with a focus on brand credibility and targeted visibility, not vanity metricsImprove cross-functional communication through proactive planning and "pre-informs"Coordinate marketing efforts across sales, operations, and leadership to ensure alignment and efficiencyStay informed on emerging marketing trends, tools, and technologies to continuously improve performancePerform other related duties as assigned by the managerPosition RequirementsStrong understanding of digital marketing channels, including paid media, SEO, email marketing, and content marketingExperience with marketing analytics tools (e.g., Google Analytics, CRM platforms, call tracking tools)Ability to plan, prioritize, and execute multiple marketing initiatives in a fast-paced environmentProficiency in website content management systems (CMS) and basic understanding of conversion optimizationExperience managing content development across internal and external resourcesStrong analytical skills with the ability to translate data into actionable insightsExcellent written and verbal communication skills, with a focus on clear and compelling messagingAbility to collaborate cross-functionally with sales, operations, and leadership teamsStrong organizational skills with attention to detail and execution disciplineEssential Core CompetenciesStrategic Thinking: Aligns marketing initiatives with business goals, revenue growth, and sales prioritiesExecution Discipline: Maintains structured planning cadence and delivers consistent, high-quality outputData-Driven Decision Making: Uses performance metrics to optimize campaigns and guide strategyProblem Solving: Identifies gaps in marketing performance and implements effective solutionsCommunication Skills: Effectively conveys messaging and collaborates across teamsCollaboration: Partners with sales, operations, and leadership to drive aligned outcomesAdaptability: Adjusts strategies and execution based on business needs and market conditionsAccountability: Takes ownership of marketing outcomes and performance metricsEducation and ExperienceBachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience3+ years of experience in digital marketing, demand generation, or marketing operationsExperience supporting B2B, construction, or industrial services environments preferredFamiliarity with CRM systems and marketing automation tools preferredPhysical RequirementsProlonged periods of sitting at a desk and working on a computerMust be able to lift up to 15 pounds at timesAbility to travel occasionally for meetings, site visits, or team collaborationEqual Opportunity Employer Legal Disclaimer:Reasonable accommodations may be made to enable individuals with disabilities to perform the essentialfunctions of the job.Penhall Company is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, compensation inquiries, discussions or disclosures, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. (41 CFR §§ 60-1.4(a), 60-300.5(a) and 60-741.5(a)) This job description is intended to describe the general nature and level of work being performed by employees in this position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications required. Penhall Company reserves the right to modify, add, or remove duties and to assign other responsibilities as necessary.AI-Assisted Hiring and Automated Decision Tool DisclosureThe Company may use Artificial Intelligence ("AI"), machine learning technologies, and/or automated decision-making tools to assist in certain aspects of the recruitment and hiring process, including reviewing applications, resumes, assessments, and candidate qualifications. These tools are used to support the evaluation process and are not used as the sole basis for employment decisions.All employment decisions are ultimately made by qualified Company representatives. The Company maintains human oversight of hiring decisions and does not permit automated systems to make final employment determinations independently.The Company is committed to equal employment opportunity and to complying with all applicable federal, state, and local employment, privacy, and anti-discrimination laws. The Company does not intentionally use AI systems in a manner that unlawfully discriminates against applicants or employees based on any protected characteristic under applicable law.Applicants may request reasonable accommodations, alternative evaluation methods, or additional information regarding the Company's use of automated tools by contacting Human Resources.Where required by applicable law, the Company may provide additional notices regarding the use of automated decision-making tools, data practices, retention periods, or bias audit information.J-18808-Ljbffr