Digital Marketing Coordinator

Job Description

Job Description

About Harvest Hope Food Bank

Embark on a fulfilling journey at Harvest Hope Food Bank, where your talents play a vital role in our mission to end hunger. As the largest hunger-relief organization in South Carolina, serving 20 counties, we annually distribute 30 million pounds of food across the Midlands, Pee Dee, and Upstate regions. Our dynamic nonprofit values innovation, collaboration, and diversity, offering a uniquely rewarding experience for employees dedicated to making a meaningful difference in their communities. Join our dedicated team in building a hunger-free tomorrow through active engagement with nearly 400 partner agencies. Together, we strive to address food insecurity and positively impact lives across the state.

Duties & Responsibilities

• Manage digital communications across social media, email marketing, online newsletters, and website platforms.
• Gather, create, and curate completing content for social media channels and the Harvest Hope website.
• Monitor, analyze, and report on engagement metrics using tools such as Google Analytics and Meta Business Manager.
• Support and execute multi-channel campaigns that drive awareness, engagement, and fundraising.
• Develop and implement a strategic social media plan, including organic content and paid advertising campaigns. Maintain a digital content calendar to ensure consistent, strategic messaging across all platforms.
• Manage and grow online communities through regular engagement, direct responses, and proactive monitoring.
• Photograph and film events across the Harvest Hope region to support storytelling and donor engagement.
• Help manage digital asset libraries (photos, videos, templates, brand materials).
• Ensure brand consistency across all digital touchpoints and uphold Harvest Hope's mission and guidelines.
• Work closely with the Marketing and Communications Manager, and other department leaders, to create and deliver fundraising, advocacy, and awareness campaigns.
• Develop, automate, and optimize email marketing campaigns and donor journeys.
• Conduct regular reporting on campaign performance, digital channel health, and audience growth trends.
• Collaborate with internal departments and external vendors to produce timely, accurate, and brand-aligned deliverables.
• Support crisis communication efforts by providing timely digital updates when needed.
• Support events in the community as needed. Some travel is required.

HHFB Team Member Accountabilities

• Demonstrates a commitment to the HHFB mission and to fighting to end hunger in South Carolina.
• Displays a desire to work with culturally diverse populations using a compassionate, collaborative and respectful approach.
• Supports a culture of continuous improvement by identifying and communicating process and safety improvements.
• Follows all safety policies and procedures, including reporting all unsafe acts and behaviors, safety hazards, incidents, or accidents immediately.
• Acknowledges that HHFB team members are considered emergency responders and may be called in to perform regular or emergent duties in instances of a federal, state or locally declared emergency.

Qualifications

• Bachelor's degree in marketing, communications, digital media, or a related field.
• 2+ years of experience in digital marketing, communications, or content creation.
• Experience with the following programs:
  • Canva
  • Google Analytics
  • Mailchimp, Constant Contact, or related email marketing platforms.
  • Customer Relationship Management Systems
  • Website Content Management Systems
  • Project management tools (Planner, Monday, Click Up,
  • Microsoft Office (Outlook, Excel, PowerPoint, Word)
• Strong design and photography skills preferred, videography is a plus.
• Ability to analyze data and translate insight into action-oriented recommendations.
• Excellent organizational, research, writing, editing, and time management abilities.
• Ability to work independently and collaboratively in a fast-paced, mission-driven environment.
• Must be willing to engage regularly with volunteers, donors, partners, and clients.
• Comfortable with public speaking, media interviews, and occasionally representing Harvest Hope in the community.
• Commitment to the mission of ending hunger in South Carolina.
• Ability to pass a background check and drug screening.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the tasks outlined in this job description.

This position operates primarily in an office setting within the branch. The position requires sitting at a desk and in meetings for long periods of time and involves extensive computer work with frequent interruptions. Vision abilities required include close vision and the ability to adjust focus. Occasionally, this role is required to respond to organizational needs outside of normal working hours, including nights and weekends.

Harvest Hope Food Bank is an equal opportunity employer. Our goal is to attract, develop, retain and promote a talented diverse workforce in a culture where all employees will contribute to their fullest potential.