Sr. Digital Marketing Specialist

Purpose of Job The Sr. Digital Marketing Specialist will support the strategy, execution and analysis of all digital properties, with a focus on our franchise locations and All Battery Center locations. This role will support the digital needs for select internal business units and for franchise locations to drive organic growth, paid media and business goals. Additionally, this role will be responsible for managing the brand’s franchise locations on InterstateBatteries.com and their local store listings (Google Business Profile, Yelp, etc.). The role will partner closely with the other ABC-focused Team Members to drive the business goals for our Franchisees. This role will also ensure alignment between business units and teams. Job Components Lead the digital, hyper‑local organic growth strategy for our roughly 170 All Battery Center stores Manage ABC product and location listings on InterstateBatteries.com and third‑party listing platforms (Google, Apple, Yelp, etc.) Own franchisee communication and relationship management by proactively sharing digital strategy and updates (calls, emails, webinars, newsletters, etc.) Basic understanding of paid media planning and execution to support answering franchisees questions, making informed decisions for the website and providing thoughtful reporting insights Serve as a key point of coordination between the All Battery Marketing team and cross‑functional partners by providing status updates, timelines and roadmap visibility Support the All Battery Center retail email program, PowerPerks, by contributing to email strategy and coordinate monthly coupon execution and annual survey communications Lead reputation management execution for All Battery Centers in partnership with agency partner and franchisees Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate Proactively collaborate cross‑functionally and manage relationships with digital agencies and vendors Passion for digital marketing, including UI/UX, SEO, and emerging technologies Qualifications Bachelor’s Degree from an accredited college or university (required) 3+ years of experience in digital marketing, content authoring, and SEO strategy with a focus on hyper‑local and product organic growth Strong analytical skills and critical thinking skills with the ability to translate complex data, financials, consumer, and marketplace insights into actionable recommendations Self‑motivated with the ability to partner and collaborate across teams, functions, business units, and agencies Experience managing and executing multiple projects with excellence under time‑sensitive deadlines Agile team experience preferred Strong project management skills and comfort dealing with ambiguity Up‑to‑date with the latest trends and best practices in online marketing and measurement Solid knowledge of Content Management Systems (CMS) and web analytics tools (e.g., Google Analytics) Experience with Sitecore CMS a plus Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook); PowerBI a plus Experience with Franchise systems a plus Scope Data Individual Contributor – Franchise Support Work Environment Ability to sustain posture in a seated position for prolonged periods of time Regularly required to use hands to grasp or handle, talk and hear, stand and walk Specific vision abilities include close vision, depth perception and ability to adjust focus Ability to occasionally lift and/or move 20+ lbs. Prolonged use of personal computer and telephone Hybrid Work Environment Three days a week in our office. Equal Employment Opportunity Statement Interstate Batteries provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Interstate Batteries complies with applicable state and local laws governing non‑discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Interstate Batteries expressly prohibits unlawful discrimination on the basis of age, race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, medical condition, genetic information, national origin, ancestry, disability (mental and physical), marital status, military status, veteran status, citizenship or any other characteristic protected under applicable local, state or federal law. Benefits Comprehensive healthcare benefits, company‑supported wellness program, onsite fitness center Wide range of professional development opportunities, training, resources and tools Competitive pay and bonus structure, savings and investment options that help you reach your financial goals and plan for your future #J-18808-Ljbffr