Paid Media Specialist

WHO IS FIVE STAR? As a small family-owned business in Central Ohio, Five Star Home Services was started over 50 years ago and has expanded to over 40 locations throughout the Columbus, Dayton, and Cincinnati metropolitan areas. At Five Star, our mission is simple: WE SERVE THOSE IN NEED. Outside of serving clients with Residential Electric, HVAC, or Plumbing needs, through our Profit on Purpose program we donate 10% of our profit to the communities that we serve! To learn more about how your work as a Five Star employee would help support amazing local initiatives, visit our website at Our company is seeking a highly innovative Digital Marketer to drive consistent, high-quality lead generation through strategic management of all digital marketing channels. This includes paid search, Google LSA's/BP's, email SMS campaigns, programmatic advertising, and other digital platforms. This role is responsible for optimizing performance, reducing cost-per-lead, increasing booked jobs, and ensuring every campaign aligns with the Five Star brand voice and growth goals. Key Responsibilities: Campaign Management: Strategically manage and optimize Google Ads campaigns (search, display, remarketing, performance max). Plan, build, and send segmented email and SMS campaigns with compelling CTA's. LSA Performance: Own performance of Google Local Services Ads - adjust budgets, dispute leads, and maintain top 3 placement. Google Business Profile Optimization: Maintain and optimize Google Business Profiles with weekly updates, keyword-rich content, nd review responses. Performance Analysis: Launch and oversee programmatic advertising campaigns, including audience targeting and creative rotation. Lead Generation: Analyze lead generation performance and track attribution to improve ROI. Brand Alignment: Coordinate with designers and content creators to ensure branded, conversion-focused assets. Tracking and Reporting: Ensure proper tracking and reporting using UTM parameters, Google Tag Manager, and CRM tools. Monitor Trends: Monitor competitive trends and platform updates to keep the organization ahead in digital strategy. The right candidate for this position must have: Minimum 3 years of proven experience in digital marketing, paid media, and campaign management Strong analytical, creative, and technical skills across digital platforms Ability to manage multiple campaigns, vendors, and reporting tools A Relentless desire to pursue campaign excellence and lead gen goals urgently The ability to demonstrate Expertise of digital platforms and tools A Passion to energetically and creatively tackle every campaign Generosity with their knowledge and a willingness to support team collaboration Transparency and honesty in reporting, always aligning with ethical ad practices #J-18808-Ljbffr