Title Marketing Lead, Scripted Series - Apple TV

Are you a strategic leader with a passion for entertainment, content and the role it plays in our culture? Are you capable of driving meaningful business impact and definitive results through inspiration, innovation and informed decision making? \\n\\nAs part of our Apple TV Scripted Series team, you'll partner with the Apple TV team, cross-functional partners, EPs/Showrunners, talent, agencies and more to create culturally resonant, audience-first marketing strategies and robust go-to-market plans for some of our most dynamic and business driving content.\\n\\nThe Apple TV Series team is seeking a high-performing, dynamic, creative and\\nsolution-oriented individual, who will partner closely with various teams across the\\norganization to bring a consumer journey to life. You will be an integral part of a team working to define the strategic vision for a campaign, serve as a central cross-functional partner, handle the various workflows and oversee tactical execution for all owned, earned and paid plans, all with the goal of driving buzz, cultural resonance and ultimately, viewership for Apple TV content.

Lead title teams as the strategic visionary and campaign quarterback driving creative briefs, positioning and strategy for high-profile Series. \nDrive campaigns forward with key partners including development, current, producers/creators, filmmakers and show runners.\nAssist in internal and external partner execution of multi-media creative assets\nthat extend our content across paid, owned and earned initiatives.\nEnsure materials are aligned to series positioning and brand, and that creative is\nconsistent across all consumer touch points.\nSupport cross-functional team planning across campaigns by participating in\nkey meetings, presentations, developing campaign recaps and updates, and\nusing project documents, such as marketing trackers, timelines, status reports,\nbudget review, etc. to ensure execution against goals.\nPrioritize resources and manage deliverables requirements, and communicate\nrealistic timelines for execution.\nWork in partnership with multiple Creative teams to ensure materials are aligned\nwith the series positioning and Apple branding.\nIdentify and execute brand partnerships, promotions, grassroots marketing,\nactivations and integrations with internal teams or 3rd parties and partner with\nApple Ecosystem on cross-company promotions including with Apple retail,\nMusic, News, Books, Pay, etc.

Minimum 10-12 years in consumer marketing experience across media/entertainment, preferably for Drama genre series\nKnowledge and experience in supporting robust portfolio of creatively led 360- campaigns, from strategy to executing the tactics\nMedia strategy and analytics, e.g. media mix decisioning, budgeting and forecasting, media pricing and budget optimization, return on investment, goals / measurement preferred\nDigital first mindset, with understanding of how to leverage organic social and digital spanning content creation, community and audience development

Highly-matrixed organization experience, driving cross-functional collaboration across adjacent business teams, content producers and creators\nExperience working on brand partnerships and multi-touchpoint integrations with internal teams, third parties, retail, experiential, newsletters, email, or editorial placements\nBudget planning including working across internal teams such as creative, social, and research to track each title's budget and input through our internal systems.\nStellar written and verbal communication skills. Able to present ideas simply in presentations and documents across a range of partner perspectives -from creative to business.\nBrings a highly strategic and analytical approach to decisions and problem- solving\nExcellent organizational, scheduling, project management, budget planning/ tracking, and multi-tasking skills with proven attention to detail\nInventive self-starter; eager to learn and grow, and bring a can-do attitude to the position\n