Marketing Specialist (Korean-English Bilingual preferred)

Overview Dear U is a global fan communication platform company dedicated to connecting artists and fans through innovative digital services and IP-based content. As part of its U.S. expansion, Dear U International is strengthening flagship experiential retail while enhancing integrated online and offline sales channels. We are seeking talented professionals to support this growth and drive customer engagement and commercial excellence. Role Summary The Marketing Manager is responsible for executing integrated marketing strategies across digital and physical channels to drive brand growth, fan engagement, and revenue. Responsibilities Integrated Marketing Strategy: Develop and execute end-to-end marketing strategies that support e-commerce sales, flagship store traffic, and overall brand growth in the U.S. market, in close collaboration with HQ and in alignment with HQ guidelines and campaign direction. Digital & CRM Marketing: Plan and manage CRM, email, and digital campaigns to drive customer acquisition, repeat purchases, and fan engagement. Content & Social Media Management: Oversee content planning and social media execution aligned with K-POP artists, fandom culture, and campaign calendars. Store & Event Marketing: Support flagship store openings, in-store events, and artist-related activations through localized marketing initiatives. Content, Social Media & YouTube Management: Oversee content planning and execution across social media platforms and YouTube. Campaign Performance Analysis: Track and analyze campaign performance, traffic, and conversion metrics, and optimize marketing spend based on results. Cross-Functional Collaboration: Work closely with E-commerce, Store Operations, and team to ensure marketing initiatives are operationally aligned. Qualifications 3-5 years of experience in marketing, digital marketing, or brand management Strong understanding of CRM and analytics tools Experience in retail and e-commerce environments Ability to manage multiple campaigns and priorities in a fast-paced environment Deep interest and knowledge of K-POP artists, fandom culture, and trends Experience in video content planning, production coordination, uploading, and channel operation (YouTube, Shorts, Reels, etc.) preferred Bilingual in English and Korean is a plus Must be able to work on-site 5 days a week (100% in-person) to ensure effective store management and team leadership Benefits Healthcare (medical, dental, and vision coverage) Paid Time Off (PTO) accrued based on length of service, with a maximum accrual of up to 28 days #J-18808-Ljbffr Dear U(The Bubble)