Social Media Manager

About Forma Pilates Forma Pilates is a modern Pilates brand redefining the category through a highly curated in-studio experience, a fast-growing digital platform, and a brand presence that feels elevated, aspirational, and culturally relevant. We are growing quickly and looking for a Marketing Manager who is excited to build with us. This is not a narrow corporate marketing role. We are looking for someone scrappy, creative, strategic, organized, and hungry, someone who is excited to wear many hats, figure things out, and do whatever it takes to help grow the Forma brand. About the Role Forma Pilates is seeking a Social Media Manager to lead content creation, social media, and influencer marketing across the brand. This person will be responsible for bringing the Forma brand to life across digital channels, driving awareness, engagement, and growth through compelling content and strategic partnerships. The ideal candidate is highly creative, organized, plugged into culture, and excited to be hands‑on. They should be comfortable creating content themselves, managing influencer relationships, and owning social media strategy and execution from start to finish. This role is ideal for someone who thrives in a startup environment, moves quickly, has exceptional taste, and wants to play a meaningful role in building a fast‑growing luxury wellness brand. Key Responsibilities Own all social media channels, including strategy, content planning, posting, community management, and day‑to‑day execution Create content from start to finish, including ideation, filming, editing, copywriting, and publishing Develop and manage the monthly content calendar across all social platforms Lead influencer marketing strategy, outreach, gifting, partnerships, and relationship management Source, negotiate, and manage influencer collaborations and creator campaigns Track and report on influencer and social media performance, providing insights and recommendations Concept, coordinate, and execute photoshoots, content days, and brand productions Stay on top of social media trends, platform updates, and cultural moments to identify opportunities for the brand Collaborate with founders, instructors, and partners to create engaging content that reflects the Forma brand Support new studio openings, launches, partnerships, events, and special campaigns through social and influencer activations Assist with brand partnerships, ambassador programs, and community‑building initiatives Monitor competitor activity and identify opportunities for growth and differentiation Manage and maintain the Shopify website, including product uploads, collection management, merchandising, product descriptions, inventory updates, and website content updates Coordinate retail launches, promotions, and new product releases across Shopify, ensuring a seamless customer experience and alignment with marketing campaigns Who You Are 3–6+ years of experience in social media, influencer marketing, content creation, or brand marketing Proven experience growing social media audiences and increasing engagement for a brand Strong understanding of Instagram, TikTok, and emerging social platforms Comfortable creating content independently, including filming and editing short‑form video Experience managing influencer partnerships and creator campaigns Experience working within Shopify, including product management, merchandising, and website updates Strong copywriting and storytelling skills Highly organized with excellent project management skills Creative, proactive, and able to execute quickly Excited by startups and fast‑paced environments where priorities evolve quickly Self‑starter with a positive attitude and a no‑task‑too‑small mindset Experience in fitness, wellness, fashion, beauty, hospitality, or luxury brands is strongly preferred #J-18808-Ljbffr