Content Specialist

701 Cool Springs Blvd, Franklin, Tennessee 37067 TruGreen accepts applications on an ongoing basis. Job Description Responsible for developing content strategies and related collateral. Primary focus on promoting brand awareness, fostering engagement, and generating leads. Writes high‑quality copy and content across multiple formats, such as blog posts, videos, infographics, email content, ad copy, and more. Responsibilities Collaborating closely with the Senior Manager, Content Marketing to develop content strategies, with a primary focus on promoting brand awareness, fostering engagement, and generating leads. Writing high‑quality copy and content across multiple formats, such as blog posts, videos, infographics, email content, ad copy, and more. Editing content, addressing spelling, grammar, punctuation, or inconsistency with our brand voice and guidelines. Collaborating with team members to create multimedia content or persuasive copy that resonates with our audience. Managing content calendars, deadlines, and workflows to ensure timely delivery of content. Creating and optimizing content for search engines (SEO) to boost search rankings. Conducting research on relevant topics to verify credibility of content. Staying up to date on digital marketing best practices, emerging trends, and new tools or technologies relevant to content creation and distribution. Competencies Customer Focus – Building strong customer relationships and delivering customer‑centric solutions. Drives Results – Consistently achieving results, even under tough circumstances. Situational Adaptability – Adapting approach and demeanor in real time to match the shifting demands of different situations. Communicates Effectively – Developing and delivering multi‑mode communications that convey a clear understanding of the unique needs of different audiences. Business Insight – Applying knowledge of business and the marketplace to advance the organization’s goals. Education And Experience Requirements Bachelor’s degree in Marketing, Communications, Journalism, English, or a similar field. Demonstrated experience (4+ years) of content writing and copywriting, supported by a portfolio of published work. Knowledge, Skills, And Abilities Exceptional writing and editing skills. Highly creative with meticulous attention to detail across multiple channels and formats. Knowledge of basic HTML. Familiarity with SEO best practices for optimizing content and increasing online visibility. Excellent organization skills, with the ability to manage multiple projects and deadlines while maintaining a high level of quality. Articulate communicator with excellent interpersonal skills who can establish and maintain relationships with individuals across the organization. Proficient in crafting comprehensive briefs for agency/partner collaborations. Physical Demands & Working Conditions The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Regularly required to: Sit, stand, and walk Use hands and arms to handle, feel, or reach Speak and hear Use close vision abilities Occasionally required to: Lift or move up to 25 lbs. Stoop, kneel, crouch, or crawl Noise level: Low to moderate Adverse Conditions: Minimal TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position. We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more copy and paste this URL into your browser: Ability to speak, read and write fluently in English is required. You MUST BE physically located in the United States while performing this job. TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace. Pay Ranges $54,983.00 - $91,638.00 This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee’s pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company‑matching 401(k) in addition to other programs and perks. TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position. We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com). California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre‑hire information, professional or employment‑related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre‑employment drug testing, and references. Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr