TikTok Shop - Scale Creator Growth & Strategy Manager

Role Overview The global e‑Commerce US operation team aims to deliver high‑quality products together with a unique customer experience via TikTok. The role is responsible for building TikTok’s e‑commerce partnership for the US market, leveraging the platform’s one‑billion‑plus loyal users to create a brand‑new and better e‑commerce experience. We are looking for passionate and talented people to join. Responsibilities Partner with Category Managers and top merchants to understand their content & commercial strategy, design tailored content programs, and activate creators to achieve the best results. Develop and execute a comprehensive creator marketing strategy aligned with merchants’ audience reach, engagement, and conversion goals. Recruit creators who align with merchants’ values, target audience, and product offerings. Develop effective creator briefing templates and materials to accelerate the production process. Manage the creator sampling process end‑to‑end, and measure/optimize availability, speed, and conversion. Own creator‑facing engagements for merchants and partner with Category Managers to resolve issues; develop scalable processes as the business grows. Monitor and analyze creator‑generated content and performance data to build best‑practice models for content mix (brand, creator, paid), scale, and optimization. Maintain a pulse on popular products, current e‑commerce tactics, and overall industry trends within relevant categories. Collaborate with fellow TikTok Creator teams to share best practices and identify new resources, tools, and program opportunities. Minimum Qualifications Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field. Experience in influencer or creator marketing, digital marketing, or category management in e‑commerce. Strong attention to detail, analytical mindset, and creative problem‑solving skills. Ability to thrive in a fast‑paced, ambiguous environment with a growth mindset. Excellent communication, interpersonal, and relationship‑building skills. Experience partnering with brands or commerce platforms to execute, optimize, or scale influencer and affiliate programs. Preferred Qualifications Proven track record of successfully managing category accounts; expert in industry trends, emerging creators, and retail seasonal flow to drive content commerce. Experience at a leading consulting firm or prominent e‑commerce platform is a plus. Experience as a creator/influencer or with content creation, video production, and editing is a plus. Knowledge and experience in content commerce and live shopping is a plus. Familiarity with analytical tools (Excel, Tableau, Alteryx, etc.) and programming languages (SQL, Python, etc.) is a plus. Job Information Base salary range (annually) for this position in the selected city: $102,600 – $209,380. Compensation may vary based on qualifications, skills, and experience. The role may also be eligible for discretionary bonuses/incentives and restricted stock units. Benefits include medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, and paid time off (10 paid holidays, 10 paid sick days, and 17 days of paid personal time). Benefits may vary by employment status and location. Equal Opportunity: The Company is an equal opportunity employer. Qualified applicants with arrest or conviction records will be considered in compliance with all applicable laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Criminal history may be considered for duties involving client contact, handling confidential information, and exercising sound judgment. #J-18808-Ljbffr TikTok