Home Health Marketer

Job Description

Job Description

Home Health Marketer

First Steps Nursing and Therapy is seeking a driven and relationship-focused Home Health Marketer to lead the growth of our pediatric referral network and community presence. In this role, you will generate new business, build and maintain strong partnerships with referral sources and payer organizations, and actively convert opportunities into patient admissions. This is a high-impact position centered on consistent outreach, strategic relationship management, and strong follow-through

Position Details

• Position: Pediatric Home Health Marketer

• Setting: Hybrid (Field + Office)

• Focus: Community engagement and referral development

Responsibilities

• Generate new client referrals to support company growth and revenue goals

• Maintain consistent referral activity and meet monthly admission expectations

• Develop and execute marketing strategies to increase brand awareness

• Conduct in-person visits, presentations, and follow-ups with referral sources

• Represent the agency at community events, health fairs, and networking opportunities

• Establish and maintain strong relationships with hospitals, physicians, case managers, and community partners

• Build partnerships with payer sources and community organizations

• Assist with coordinating client admissions and placement as needed

• Collaborate with internal teams (staffing, HR, clinical) to meet client needs

• Track and report marketing activity, referral trends, and outcomes

• Identify opportunities for growth and service expansion

• Maintain awareness of local market conditions and competitors

Requirements

• High School Diploma or GED required

• Bachelor’s degree in Marketing, Business Administration, or related field preferred

• 2–3 years of experience in healthcare marketing, home health, or related field preferred

• Experience working with referral sources (hospitals, clinics, case managers, community organizations)

• Strong communication, negotiation, and relationship-building skills

• Highly organized with ability to work independently

• Assertive, goal-oriented, and results-driven mindset

• Bilingual in English and Spanish required

• Knowledge of pediatric home health services and community resources

• Valid driver’s license and reliable transportation

• Must meet all regulatory and background requirements

Work Environment & Conditions

• Primarily field-based role with frequent local travel

• Regular visits to referral sources, community organizations, and client locations

• Occasional office work for reporting and coordination

• Participation in indoor and outdoor marketing events

• Ability to lift up to 25 pounds (marketing materials, event supplies)

• Ability to walk, stand, sit, and drive for extended periods

Why First Steps Nursing and Therapy

• Supportive and responsive leadership team

• Structured systems and clear expectations

• Opportunity to directly impact agency growth

• Professional, fast-paced environment

Apply today to join a team focused on growth, consistency, and high-quality care.