Marketing Specialist, Direct Mail/Email Buyer

The Buyer, Direct Mail, Aggregators & Email plans, negotiates, and optimizes paid media across direct mail, insurance aggregator and marketplace partners, and email channels. This role is part of the Integrated Media team and is responsible for driving efficient, profitable new customer acquisition through these channels.

The Buyer works closely with Data & Analytics, Creative, Marketing Operations, and external partners to plan campaigns, manage budgets, test new approaches, and report on results. This is an excellent opportunity for a detail-oriented, analytical marketer who enjoys managing vendor relationships and continually improving performance.

RESPONSIBILITIES

• Campaign planning and execution: Plan, buy, and manage direct mail, aggregator, and email campaigns from audience selection through delivery, in line with acquisition goals and budgets.
• Audience and list strategy: Partner with Data & Analytics on audience targeting, list selection, modeling, and suppression strategies to improve response and quality.
• Aggregator management: Manage relationships, bids, budgets, and performance with insurance aggregators and marketplace partners; identify and evaluate new partners and opportunities.
• Vendor negotiation: Negotiate rates, terms, and placements with list providers, print and mail vendors, email partners, and aggregators.
• Testing and optimization: Design and run tests across audiences, offers, creative, timing, and bids; analyze results and apply learnings to improve CPA, ROI, and volume.
• Budget management: Track spend, pacing, and forecasts by channel; flag variances and recommend reallocation as needed.
• Reporting and insights: Build regular performance reports and communicate findings and recommendations to the Manager and senior leadership.
• Cross-functional collaboration: Coordinate with Creative, Marketing Operations & Trafficking, and Product on creative, offers, timelines, and approvals.
• Compliance: Ensure campaigns follow applicable regulations and company standards, including CAN-SPAM, privacy requirements, and insurance advertising rules.
• Market awareness: Monitor competitor activity, industry trends, and new channel opportunities.

QUALIFICATIONS

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience: 3+ years of experience in direct response or performance marketing, with hands-on experience in direct mail, email, aggregators, or affiliate and partner channels. Specifically, experience with segmentation and personalization preferred, including using customer data and behavior to determine appropriate messaging.
• Optimization: Strong understanding of email testing and optimization, including subject lines, creative, CTA, cadence and journey testing.
• Analytical skills: Strong analytical ability and proficiency in Excel; comfortable evaluating campaign data, response rates, and CPA and ROI metrics.
• Negotiation and vendor management: Demonstrated ability to manage vendors and negotiate favorable terms.
• Organization: Excellent attention to detail, with the ability to manage multiple campaigns and deadlines.
• Communication: Strong written and verbal communication and collaboration skills.
• Preferred: Experience in insurance or other regulated financial services, and familiarity with insurance aggregator or comparison marketplaces.

SALARY RANGE

The pay range for this position is $70,000 to $90,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.

PERKS & BENEFITS

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Free onsite gym and health center at our Woodbridge Location
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement

ABOUT THE COMPANY

The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of "A-/Excellent".

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