Email Marketing Specialist

Job Description

Job Description

Email Marketing Specialist

Location: Edison, NJ (In-Office)
Employment Type: Full-Time

Job Summary

We are seeking a detail-oriented and results-driven Email Marketing Specialist to manage and execute our email marketing campaigns from strategy through deployment. This role will be responsible for creating, testing, and optimizing email communications to drive engagement, conversions, and customer retention while ensuring compliance with all applicable email marketing regulations.

Key Responsibilities

• Plan, create, and execute email marketing campaigns, including promotional, transactional, and lifecycle emails

• Build and manage email campaigns using email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, Klaviyo, or similar)

• Segment email lists based on customer behavior, demographics, and engagement data

• Write and optimize email copy, subject lines, and calls-to-action to improve open rates and conversions

• Coordinate with design and marketing teams to ensure consistent branding and messaging

• Conduct A/B testing on subject lines, content, layouts, and send times

• Monitor campaign performance and prepare regular reports on KPIs (open rates, click-through rates, conversions, unsubscribe rates)

• Maintain email list hygiene and ensure data accuracy

• Ensure compliance with CAN-SPAM, TCPA, and other applicable email marketing regulations

• Stay current with email marketing trends, best practices, and deliverability standards

Qualifications

• 2+ years of experience in email marketing or digital marketing

• Hands-on experience with email marketing platforms and CRM tools

• Strong written communication and copywriting skills

• Experience with audience segmentation and campaign analytics

• Basic understanding of HTML/CSS for email formatting is a plus

• Strong attention to detail and ability to manage multiple campaigns simultaneously

• Ability to work in a fast-paced, in-office environment

Compensation

Base Salary Range: $60,000 – $75,000 annually

Compensation is based on experience, skills, and internal equity and is compliant with New Jersey pay transparency requirements.