Performance Marketing & Social Creative Lead (New York)

About Hoop

Shopping secondhand today is broken. Finding great pieces takes too much searching. Selling them takes too much work. Millions of high-quality items sit unworn in closets because listing them is tedious and discovering them is even harder.

Hoop is building resale 3.0. We automatically turn purchase history and photos into clean, structured closets that are ready to shop and sell instantly.

We've already built the supply side of the marketplace, capturing more than 35,000 items from real closets. Now we're solving the next challenge: figuring out who our customer is, what makes them care, and how to consistently acquire them.

That's where you come in. This is a true 0→1, high-ownership role focused on finding and scaling the channels, creative, and audiences that define Hoop's next chapter

The Role

We're looking for our first Performance Marketing & Social Creative Lead.

This isn't a traditional performance marketing role where you'll inherit an existing playbook and optimize campaigns. We're still building the playbook.

Your job is to help us discover how Hoop grows.

You'll work directly with the founder to determine which customer messages resonate, what creative formats work, which acquisition channels deserve investment, and how we turn those learnings into a repeatable growth engine.

You'll own paid social across Instagram, Pinterest, and TikTok, but success won't be measured by how many campaigns you launch. Success will be measured by how quickly we learn what works—and how effectively we turn those learnings into customer growth.

What you’ll own

- Build Hoop's customer acquisition playbook - Work directly with the founder to figure out who Hoop's customer is, what messages resonate, and how we acquire them. Your job isn't just to optimize campaigns—it's to help us discover what works and build a repeatable growth engine

- Find the next winning ideas - Study consumer behavior, platform trends, competitor content, and emerging creative formats across Instagram, Pinterest, TikTok, and beyond. Proactively bring new ideas to the table and recommend the next experiments that will move our understanding of the customer forward

- Turn ideas into platform-native creative - Develop creative concepts, moodboards, storyboards, creator briefs, and first-pass assets that translate marketing ideas into compelling content across Instagram, Pinterest, and TikTok. Own the creative process from concept through iteration

- Design and run structured growth experiments - Run structured experiments across creative, messaging, audiences, and channels. Launch campaigns, analyze performance, and know when to scale, iterate, or move on

- Turn results into decisions - Analyze campaign performance, identify meaningful patterns, and synthesize learnings into clear recommendations to help determine what Hoop should test next

Qualifications:

- 2-5 years of experience in growth marketing, performance marketing, influencer marketing, creative strategy, or another consumer marketing role where you've owned campaigns from idea through execution

- Excellent creative judgment with the ability to develop platform-native creative concepts—not just critique existing ones. Comfortable creating first-pass mockups, storyboards, creator briefs, or simple creative assets in Canva, Figma, CapCut, or similar tools

- Exceptional curiosity about consumer behavior, internet culture, and social platforms. You naturally study why certain content resonates—not just what's trending—and enjoy turning those observations into creative ideas

- Experience working with creators or UGC production, including sourcing creators, writing creative briefs, and providing actionable creative feedback throughout the production process

- Analytical mindset with the ability to design thoughtful experiments, interpret ambiguous results, distinguish signal from noise, and translate data into clear recommendations

- Strong project management skills with the ability to manage multiple experiments simultaneously while balancing speed with attention to detail

- Comfortable moving between strategy and execution. One day you might be researching Pinterest trends, the next briefing creators, and the next analyzing campaign performance to determine what we test next

- Excited to work in an early-stage startup where priorities evolve quickly, ownership is high, and there isn't an existing playbook to follow

Why Join Hoop?

You'll be one of the earliest marketing hires at a company navigating a real pivot. Your work will directly shape who Hoop's customer turns out to be. This is a high-ownership role for someone who wants to build a growth function from the ground up, not inherit an existing playbook.

Today, resale is a second job: photographing, listing, pricing, and logistics. Because of that friction, $70B in quality inventory remains trapped in closets.

Hoop removes that friction. Our core product automatically turns your purchase history and photos into a digital closet, and we’ve already captured and cross-listed 35K+ items from real closets. We recently launched our shopping product; now the focus is getting that supply to sell.

Hoop is led by Kelsey Albright (ex-Stanford GSB, ex-Rebag, ex-Archive), with deep experience in resale economics and consumer behavior, and is backed by world-class investor