Marketing Strategist

# Marketing Strategist**HOW THIS ROLE IS DIFFERENT*** At many agencies, a marketing strategist writes plans and hands them off. At OTM, this person builds both the strategy and the system that carries it out.* The Marketing Strategist turns a client’s business goals into a marketing plan, designs the processes, tools, and AI workflows needed to execute it, and is accountable for the results.* This role requires strong B2B marketing experience, an AI-first approach, and systems thinking.* The strategist understands how positioning, channels, content, data, and sales connect. AI supports research, analysis, and first drafts. The strategist applies judgment, makes decisions, and owns the outcome.**Location:** Position is either fully remote or hybrid at our Fort Collins, CO office.**BENEFITS*** Optional healthcare with employer-contributed funds ($1,500 per year)* Optional retirement plan with a 3% match up to $1,500 per year (401k)* 7 Paid holidays and 1 full week off in December (5 days)* Paid birthday off* 10 days of accrued PTO starting from the date of hire* Annual education budget**SIGNATURE MOVES*** Strategy development: Build marketing strategies around client goals, ideal customer profiles (ICPs), competitive position, and data.* System design: Create repeatable processes, tools, and workflows that carry out the strategy.* AI-first execution: Use AI for research, analysis, and first drafts, and improve those workflows over time.* Channel planning: Choose the right mix of channels and tactics, with budget and effort tied to expected return.* Performance management: Set KPIs, track results, and adjust the plan based on the data.* Client leadership: Present strategy clearly, gain client agreement, and guide decisions.**WHO SUCCEEDS IN THIS ROLE**The right person:* Has 7+ years of B2B marketing strategy experience and results they can point to.* Thinks in systems and understands how each part of a marketing plan affects the others.* Uses AI daily and looks for ways to use it more effectively.* Builds processes and templates instead of solving the same problem twice.* Makes decisions from data and can explain the reasoning behind them.* Connects marketing work to pipeline and revenue, not just activity.* Explains complex strategy in plain language to clients and teammates.* Pushes back on clients when needed, with evidence.* Works independently and manages multiple client accounts at once.* Changes the plan when results show it is not working.* Stays current with marketing tools, channels, and AI capabilities.**RESPONSIBILITIES & HOW SUCCESS IS MEASURED****STRATEGY & PLANNING (30%)*** Build marketing strategies from client goals, ICPs, competitive research, and performance data. Success looks like: Every active client has a documented strategy approved by the client.* Define positioning and messaging by audience and buying stage. Success looks like: Messaging is documented and used across client channels and assets.* Build annual and quarterly marketing plans with priorities, timelines, budgets, and owners. Success looks like: Plans are delivered on schedule, and every plan item has an owner and a date.* Recommend the channel and tactic mix with budget and effort tied to expected return. Success looks like: Recommendations include a clear rationale and expected results. Budget is reviewed against performance.**SYSTEMS & AI-ENABLED EXECUTION (25%)*** Design the processes and workflows used to carry out each strategy. Success looks like: Every plan has a documented execution workflow the production team can follow.* Use AI for research, competitive analysis, audience insights, and first drafts. Success looks like: AI is the starting point for research and drafting, and the time needed to deliver a strategy decreases.* Build reusable templates, frameworks, and AI prompts for strategy work. Success looks like: Templates are used across clients, and new strategies take less time to build.* Write clear briefs for production and GTM teams. Success looks like: Briefs are complete at handoff, and rework caused by unclear direction declines.**PERFORMANCE & RESULTS (20%)*** Set KPIs and targets for each client. Success looks like: Every client has agreed-upon KPIs with baselines and targets.* Track performance and review results with clients on a set schedule. Success looks like: Results are reviewed at least monthly, and reports include clear recommendations.* Adjust plans based on performance data. Success looks like: Underperforming tactics are changed or stopped within one reporting cycle.* Test messaging, channels, and offers. Success looks like: Tests have documented results, and successful approaches are expanded.**CLIENT LEADERSHIP & GROWTH (15%)*** Present strategy and results to client leadership. Success looks like: Clients approve recommendations, and decisions are made in meetings without unnecessary delays.* Lead strategy workshops on ICPs, positioning, and planning. Success looks like: Workshops end with documented decisions and next steps.* Identify expansion opportunities and bring them to CSMs and clients. Success looks like: Opportunities are raised each quarter, and client scope grows.**THE OTM STANDARD (10%)*** Mastery of craft and commercial capability: Stay current, keep sharpening your skills, and bring commercial awareness to your work. Success looks like: Work reflects depth and intent, and commercial judgment strengthens outcomes.* AI-first thinking: Use AI output as a starting point and continuously improve how work gets done. Success looks like: AI shapes execution decisions, and manual effort declines as workflows improve.* Relentless ownership: Meet commitments, surface risks early with solutions, and stay consistent under pressure. Success looks like: Commitments are met, risks are raised with proposed solutions, and work stays consistent.* Professional maturity: Own your reactions, manage up constructively, and solve problems with the composure of a trusted partner. Success looks like: Interactions are measured and constructive, including in difficult situations.* Deliberate personal growth: Act on feedback, meet development goals, and expand your capabilities. Success looks like: Feedback is put into practice, goals are met, and capability grows with the role.* Energy, celebration, and shared momentum: Celebrate wins, step in for teammates, and help sustain the pace. Success looks like: Wins are celebrated, teammates are supported, and momentum continues through change.**SALARY RANGE:*** $65,000-$95,000 depending on experience. #J-18808-Ljbffr