Brand Manager

Brand ManagerWHY Brands Inc., a parent company of Munchkin, Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. With over 350+ patents under our belt and over 250 international product and brand design awards, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Innovation is the core of our company DNA and has been driving our designs for over 30 years! Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.As a Brand Manager, you will lead and oversee the day-to-day management of brand activities to grow and expand the Munchkin brand. You will play a critical role in developing marketing strategies that align with company goals, leveraging the 4 P's of marketing—Product, Pricing, Promotion, and Sales & Distribution—to drive market share and achieve financial objectives. You will also serve as the Category Captain for a key product line, providing expertise on the competitive landscape, consumer insights, and trends to shape strategic decisions.Product InnovationServe as the Category Captain and internal expert for a key product line, staying up-to-date on competitive trends, consumer insights, and category dynamics to inform strategic decisionsLead new product launches from concept to execution, including defining pricing, positioning, packaging, and product strategy for white space categories with high-growth potentialMake strategic growth recommendations through analyzing related categories and identifying opportunities for line extensions, gap filling, and category leadershipMonitor category performance across eCommerce and brick-and-mortar retailers, identifying opportunities to improve shelf performance, drive reviews, and enhance consumer engagementPricing StrategyDevelop and recommend pricing strategies to optimize long-term market share and profitability while maintaining brand valueMonitor pricing trends, analyze promotional pricing effectiveness, and evaluate competitive activity to ensure sustainability and competitive advantageCollaborate with finance and sales teams to align pricing strategies with financial and retailer objectivesGo-to-Market StrategyCreate and execute integrated marketing campaigns, including advertising, media planning, and digital marketing. Collaborate with social media team to drive engagementCollaborate with DTC teams to develop web-exclusive promotions and optimize eCommerce performance, leveraging digital tools and data insights to refine marketing strategiesPartner with Brand Design to execute creative assets that ensure cohesive and consistent messaging across all platforms and campaignsSales & Distribution Support:Work closely with sales teams to support retail strategy, in-store/online merchandising, and execution of promotional activitiesProvide tools and category insights for retail buyers, including sales presentations, competitive analysis, and support for trade marketing initiativesPartner with operations to ensure smooth distribution and availability of products across all channels, driving sales and customer satisfactionConsumer InsightsCollaborate closely with Consumer Insights to leverage data and market research to guide decisions across product development, pricing, and promotional strategiesCross-Functional CollaborationPartner with key stakeholders across Product Design, Brand Design, Operations, Finance, and Sales to ensure alignment and seamless execution of brand strategiesInfluence and persuade key internal stakeholders, including executives and cross-functional partners, to support business strategies and initiativesGeneral ResponsibilitiesManage relationships with external vendors and partners, including contract initiation, strategic planning, and accountability for resultsManage and measure the execution of marketing and promotional plans to align with brand and financial objectivesAdditional duties as assignedYou will have:5 plus years of prior marketing brand management experience within CPGBA degree required, MBA degree highly preferredExperience managing teams and leading cross-functional teamsProduct launch experienceStrong presentation skills for senior management and retailer presentationsStrong organizational, analytical, and writing skillsWe Got You Covered!As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth.We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.To give our people flexibility, we offer hybrid work environment. Munchkin's Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday. We also provide annual weeklong global office closures giving our people a chance to recharge.Salary range: $125,000 - $150,000 (DOE)Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.