Specialist Email Marketing

Specialist Email Marketing page is loaded## Specialist Email Marketinglocations: New York, NYtime type: Full timeposted on: Posted Yesterdayjob requisition id: JR00002660At Movado Group, we are committed to building the strongest brands in the industry and we are passionate about what we do. Our people are fueled by a creative spirit and a drive for excellence that are reflected in every aspect of our business. We offer the watch industry a compelling strategic vision and track record of sustained growth and we offer our employees unparalleled opportunities for career advancement. We invite you to come share in our success. Our people are the cornerstone of business – we invite you to grow your career with us. The Email Marketing Specialist will have an interest and eagerness to be the foundational owner of strategic planning framework and performance oversight for email marketing programs that impacts customer acquisition, retention, and reactivation strategies to drive the global business forward. The ideal candidate will have experience on one or more ESPs to help establish performance benchmarks for KPIs, champion best practices across the organization, and implement lifecycle program frameworks to support and elevate brand identity and sales performance to support DTC channels. Key responsibilities of this role include overseeing the execution of email marketing programs, ensuring campaign delivery aligns with strategic objectives and performance standards. In addition, this role will work along-side the brand creative teams, merchandising teams, and global digital marketing counterparts. This role is responsible for making data-driven decisions that impact customer lifecycle performance, revenue growth and marketing effectiveness.**Responsibilities:*** Own the planning, development, and optimization of email marketing campaigns, including setting objectives, defining audience strategy, and ensuring execution aligns with business goals.* Analyze campaign and lifecycle performance to identify trends and insights, and independently make recommendations and decisions to optimize program performance* Partner with and influence cross functional stakeholders (e.g. creative teams, merchandising teams, digital marketing teams), by providing data-driven recommendations to create a dynamic, personalized email experience that is cohesive with onsite and offsite marketing campaign strategy* Define and manage audience segmentation for broadcast and lifecycle campaigns, including cohort analysis and ongoing optimizations for health checks in coordination with Sr Manager* Design and optimize customer journeys (e.g. welcome, Abandon cart, winback, etc.) as well as trigger email program (e.g. abandon cart, birthdays, etc.) including strategy, targeting, and performance measurement* Exercise independent judgement in prioritizing initiatives, optimizing campaign strategy, and determining the most effective use of email/SMS marketing channel and tools* Drive improvements in key performance indicators such as conversion rate, revenue per send, and customer retention through strategic program enhancements* Expected to become and act as subject matter expert in email marketing, lifecycle strategy, and a power-user of email service platform and full mar comm tech stack* Own and ensure compliance with CAN-SPAM regulations and international data collection policies* Own deliverability, IP health, and maintain data hygiene**Requirements:*** 2-3+ years’ experience in a similar role – preferably within fashion or accessories* Experience managing, creating, and deploying campaigns in at least one ESP (e.g.: SFMC, Listrak, Klayvio, etc.)* Ability in understanding complex consumer databases and segmentation is required* Ability in working with complex enterprise level CRM /ESP systems is required* Light HTML coding abilities required* Comfortable working in partnership with multifunctional teams across large enterprise environment* Prior experience creating weekly/monthly campaign performance analysis required* Excellent communication skills and working with cross functional teams* Positive attitude, strong work ethic and the ability to work in a fast paced, dynamic work environment with tight deadlines* Meticulous attention to detail* Ability to build and maintain relationships* Strong organization and prioritization skills to manage multiple projects simultaneously* Proactive self-starter with ability to use own initiativeThis is a hybrid position (minimum of 3 days in office - In-Office Schedule is Tuesday, Wednesday, Thursday). Our office is located in New York City.The base salary range for this position is $65,000 to $72,000 per year. Base salary is determined by individualized factors such as experience and market location.As a benefit eligible position, this role enjoys access to our medical plans, dental plans, vision plan, Life Insurance, Accidental Dismemberment & Death Insurance, Tuition Reimbursement program, 401(k), Short-Term Disability, Long-Term Disability, Parental Leave, Legal Plan, Employee Assistance Program, Pet Insurance, Flexible Spending Account, Critical Illness Insurance, Watch Accommodations/Discounts, Paid Time Off and Company Paid Holidays!Benefits described above are subject to change and/or may be modified at the Company's discretion based on business needs or applicable laws.DIRECT APPLICANTS ONLY - NO AGENCIESMovado Group, Inc. designs, sources, and distributes MOVADO(R), MVMT(R), OLIVIA BURTON(R), EBEL(R), CONCORD(R), COACH(R), TOMMY HILFIGER(R), HUGO BOSS(R), LACOSTE(R), and CALVIN KLEIN(R) watches worldwide, and operates Movado company stores in the United States.*Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.*#ZR#LI-MP1*Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.*Movado Group was originally created in 1961 as the North American Watch Company. Its founder, Gedalio Grinberg, was a refugee from Cuba who quickly became a legend in the watch industry. Pioneering the luxury watch business, Grinberg gained acclaim through his many widespread accomplishments, including his contribution to building the Piaget brand, the rescue and revitalization of the Movado brand and his efforts to rally Swiss forces during the quartz crisis of the 1970s. Gedalio Grinberg laid the foundation for what has become, under the successful leadership of his son, Efraim Grinberg, a $500+ million watch company. Today, Movado Group is a major player in the watch industry worldwide, offering exciting career opportunities and a strong portfolio of ten widely respected brands: Movado, EBEL, Concord, MVMT, Olivia Burton, Coach Watches, HUGO BOSS Watches, Lacoste Watches, Tommy Hilfiger Watches and Calvin Klein Watches. As our brands expand globally, our employees continue to enjoy the rich experience of a small company environment, with hands-on involvement and exposure to many different aspects of the business. From Product Development to Supply Chain operations, our employees can learn the inner workings of the industry, while growing within the organization. We currently own and operate over 50 Movado Company Stores that offer exceptional value on products from all our fine watch brands. With strategic locations nationwide, this retail division supports our brand image and increases sales for our company. #J-18808-Ljbffr