DTC Planner/Assortment Planner

Job Description

POSITION SUMMARY

The DTC Planner / Assortment Planner is responsible for developing and executing assortment strategies across direct-to-consumer channels to maximize sales performance and inventory productivity. This role sits at the intersection of merchandising and planning — translating consumer demand signals and financial targets into clear, actionable buy and assortment decisions across online, DTC, and owned retail channels.

The ideal candidate brings a strong analytical foundation, a passion for product, and the ability to synthesize large, complex data sets into insights that drive the business forward.

KEY RESPONSIBILITIES

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• Develop and own seasonal DTC assortment plans aligned with financial targets, brand strategy, and consumer demand signals
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• Build and manage channel-level recap actuals vs. plan weekly
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• Conduct pre-season hindsight and post-season analysis to identify trends, risks, and opportunities for future buys
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• Partner with Merchandise Planning, Buying, and Marketing teams to ensure assortment depth and breadth supports sales projections
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• Lead in-season performance tracking — including sell-through, weeks of supply, gross margin, and inventory turn — and deliver actionable recommendations
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• Leverage large data sets to identify demand trends, forecast inventory needs, and optimize assortment positioning across channels
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• Develop and maintain size and color selling analyses to inform future assortment and pack decisions
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• Support product launch planning and promotional activity in collaboration with marketing and digital teams
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• Build and manage end-of-season markdown and clearance strategies to minimize excess inventory
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• Create and present regular business performance reporting and seasonal recaps to leadership
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• Continuously improve planning processes, tools, and reporting infrastructure
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REQUIRED QUALIFICATIONS

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• 5+ years of experience in DTC planning, merchandise planning, or assortment planning within apparel, fashion, or consumer goods
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• Demonstrated experience managing OTB and assortment plans across multiple channels or categories
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• Advanced proficiency in Microsoft Excel — including pivot tables, VLOOKUP/XLOOKUP, and financial modeling
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• Experience working with enterprise planning tools (e.g., Anaplan, SAP, Oracle Retail, or similar)
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• Strong analytical skills with proven ability to translate data insights into clear business recommendations
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• Experience working cross-functionally with buying, merchandising, marketing, and supply chain teams
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• Excellent communication and presentation skills; comfortable presenting to senior leadership
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• Bachelor's degree in Business, Finance, Merchandising, or a related field
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PREFERRED QUALIFICATIONS

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• Hands-on experience working with large, complex data sets; proficiency in SQL, Power BI, Tableau, or Python strongly preferred
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• Background spanning both wholesale and DTC planning environments
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• Familiarity with licensed or branded apparel, including seasonal and sport-driven product cycles
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• Experience with statistical demand forecasting models and inventory optimization tools
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• Strong understanding of size curve analysis, color productivity, and style-level margin optimization
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• Experience supporting Amazon or marketplace channel planning in addition to owned DTC
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WHAT WE OFFER

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• Competitive salary commensurate with experience
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• Comprehensive benefits including medical, dental, vision, and 401(k)
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• Collaborative, fast-paced environment with high visibility to leadership
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• Opportunity to build planning processes and infrastructure at a growing apparel company
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