Director of Events

Job Description

About The Job

GOAT USA is seeking an experienced and strategic Director of Events to lead the vision, growth, and performance of our Events department. With more than 365 live events annually, events are a significant part of GOAT USA's founding, how we connect with customers, generate revenue, and build the brand across the country. This senior leadership role will be responsible for determining where and how the company should invest in events, using financial performance, market insights, and customer engagement to identify opportunities and guide future growth. The ideal candidate is a strong business and people leader who can balance revenue and profitability with brand impact, build and develop a high-performing team, and create the strategy and infrastructure needed to scale a growing events operation. This is an opportunity to shape the future of a highly visible part of GOAT USA’s business, spanning revenue-generating events, mobile retail, store openings, brand activations, partnerships, and community experiences.

Job Title

Director of Events

Job Purpose

The Director of Events serves as the overall leader of GOAT USA’s Events department and is responsible for setting the strategic direction, long-term vision, and financial objectives. This role oversees all major event initiatives across the GOAT USA, including revenue-generating events and mobile retail, new store opening events, brand and marketing activations, partnerships, community events, etc.

The Director owns the overall performance of the Events department, including revenue growth, profitability, budgeting, resource allocation, operational efficiency, and return on event investments. This role uses financial, operational, and market analysis to identify trends, evaluate opportunities, and provide actionable insights that inform departmental strategy and business decisions.

This role determines which markets, event types, partnerships, and growth opportunities GOAT USA should pursue and establishes the direction that guides the Events team. This role also partners closely with Marketing, Retail, Planning, Operations, and other departments to ensure events support broader company initiatives, strengthen the GOAT USA brand and create engaging customer experiences.

Job Duties and Responsibilities

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• Lead the overall Events department, establishing its strategy, long-term vision, priorities, goals, operating structure, and performance expectations.
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• Develop and oversee GOAT USA’s overall event strategy and calendar across events, mobile retail, store openings, marketing and brand activations, partnerships, community events, and other company initiatives.
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• Own the financial performance of the Events department, including revenue, profitability, departmental budgets, expense management, financial targets, and return on event investments.
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• Establish performance benchmarks and KPIs for the department and ensure resources and investments are aligned with expected business and brand returns.
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• Analyze event and departmental performance to identify trends, risks, opportunities, and key business drivers, providing analytical insights and recommendations to senior leadership.
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• Use financial, operational, customer, and market insights to determine which event types, markets, partnerships, and growth opportunities GOAT USA should prioritize.
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• Provide strategic direction to the Events team for identifying, evaluating, and pursuing opportunities that align with company and departmental objectives.
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• Make directional recommendations and decisions regarding event opportunities based on revenue potential, profitability, brand exposure, customer engagement, operational requirements, resource investment, and strategic value.
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• Oversee the event strategy and execution for new GOAT USA store openings, partnering with Retail, Marketing, Visual Merchandising, Operations, Planning and other stakeholders to create successful grand-opening experiences that drive awareness, traffic, customer engagement, and sales.
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• Ensure events consistently reflect GOAT USA’s brand identity and deliver high-quality, engaging customer and guest experiences.
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• Oversee the performance, development, and structure of the Events team, ensuring responsibilities, staffing, and resources are aligned with departmental priorities and growth.
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• Provide leadership and oversight across event operations, scheduling, staffing, logistics, transportation, inventory coordination, and onsite execution.
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• Partner with Planning to ensure inventory strategies and product allocations support event opportunities, sales goals, and financial performance.
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• Develop scalable processes, reporting, operating standards, and infrastructure to support the continued growth and professionalization of the Events department.
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• Build and maintain strategic relationships with event organizers, venues, agencies, vendors, brand partners, community organizations, and other external partners.
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• Evaluate the overall effectiveness and return of GOAT USA’s event portfolio and adjust strategy, investments, and resource allocation based on performance and evolving business priorities.
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• Provide senior leadership with regular reporting on event performance, financial results, growth opportunities, key learnings, and recommendations for future investment.
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Requirements

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• Bachelor’s Degree in Business, Event Management, Retail Management, Hospitality, or related field preferred.
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• 10+ years of experience in event management, retail operations, experiential marketing, or a related field.
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• Demonstrated experience managing budgets, financial performance, and operational strategy.
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• Strong business acumen with the ability to evaluate opportunities based on revenue, profitability, and strategic value.
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• Excellent leadership, communication, decision-making, and problem-solving skills.
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• Strong organizational and project management skills with the ability to manage multiple priorities.
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• Experience developing processes and scaling operations within a growing organization preferred.
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• Proficiency in Microsoft Office Suite.
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• Ability to communicate effectively in English.
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• Full-Time, exempt.
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• Normal working hours are from 9:00 a.m. to 5:30 p.m., Monday through Friday; must be flexible to work evenings and weekends based on event needs.
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• Location: Fully in-person. Plainview, NY.
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ABOUT US

GOAT USA is an American casual lifestyle brand built on confidence, connection, and passion. Founded on Long Island in 2016, the brand was created by showing up, building real relationships, and earning trust through everyday interactions. What started in a basement has grown into a nationwide presence, shaped by a commitment to authenticity and a customer-first experience.

We design classic, go-to pieces that balance comfort and style, with collections that evolve through fabric, texture, and fit. Each piece is made to feel natural, versatile, and part of everyday life.

Our growth is driven by meaningful connections—through live event across the country, our e-commerce platform, brick-and-mortar stores, and partnerships with leading retailers. With a team of over 150 employees and more than 365 live events annually, we continue to expand while staying rooted in community.

At the center of it all is Chuck the GOAT, a symbol of self-belief, positivity, and showing up as the greatest version of yourself.

Please visit our Instagram at @goatusa and our website, for a better understanding of the brand, product line, and founder’s story.

Ordinary people do extraordinary things.

Full Time U.S. Employee Benefits Include

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• Paid vacation and sick time
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• Health Insurance
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• 401(k)
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• DCA/ FSA account
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• Employee discount
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• And more
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Life at GOAT USA

Life at GOAT USA is dynamic, fun, and welcoming, where every team member contributes to our energetic and collaborative culture. We believe in celebrating our team with perks like free lunch once a week, complementary drinks and snacks, and generous discounts on all GOAT USA products. Join us and be part of a company that values passion, creativity, and community!

COMPENSATION

The salary for this role is $150,000 annually. The salary offered will take into account a number of factors, including the applicant job-related knowledge, skills, and experience, among other factors. A bonus may be included as part of the compensation package offer.

Equal Employment Opportunity Statement

GOAT USA is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, sex, religion, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or any other basis protected by law. GOAT USA considers all qualified applicants regardless of criminal histories, consistent with legal requirements.