Digital Marketing Manager

Company Description Brandlogic LLC is a marketing agency that focuses on innovation and performance-driven solutions. Founded in 2020, the company has quickly become a trusted partner for businesses aiming to strengthen their sales and marketing results. Brandlogic collaborates with a diverse range of clients seeking strategic guidance and measurable outcomes. The team is passionate about excellence and creating impactful campaigns that help brands grow. Applicants can expect a dynamic environment that values creativity, data-driven thinking, and continuous improvement. Role Description The Digital Marketing Manager is a full-time, on-site role based in San Juan. This position is responsible for planning, executing, and optimizing digital marketing campaigns across various channels to drive brand awareness, engagement, and qualified leads. Day-to-day tasks include managing social media platforms, overseeing paid and organic campaigns, coordinating content and creative assets, and monitoring campaign performance using web analytics tools. The role also involves collaborating with internal teams and external partners, refining marketing strategies based on data insights, and ensuring consistent brand messaging across all digital touchpoints. The Digital Marketing Manager is expected to stay current with industry trends and recommend new tactics to enhance overall marketing effectiveness. This is a hands-on execution, coordination, analytics, and project management role. The selected candidate will work closely with internal stakeholders, agencies, platforms, and vendors to translate approved strategies into well-managed digital initiatives with clear timelines, measurable outcomes, and disciplined follow-through. Key Responsibilities Coordinate approved digital campaigns across email, SMS, websites, landing pages, and other digital channels. Manage the digital marketing calendar, implementation schedules, milestones, dependencies, and deliverables. Coordinate digital assets and third-party vendors supporting campaign and website initiatives. Manage website content updates, enhancement requests, revisions, and implementation activities through established content-management processes. Monitor campaign performance and consolidate reporting from internal teams, agencies, platforms, and vendors. Analyze campaign reports and dashboards to identify trends, optimization opportunities, and actionable insights. Prepare executive summaries, dashboards, monthly performance reports, and recommendations for client review. Coordinate projects from initiation through completion, maintaining schedules, documentation, action items, approvals, and execution records. Monitor project health, risks, outstanding items, KPIs, and implementation progress. Provide recurring status updates that create visibility and accountability across active initiatives. Maintain project closeout documentation and implementation summaries, when applicable. Identify opportunities to improve workflows, communication, resource utilization, execution quality, and overall operational efficiency. Apply project management best practices across approved marketing initiatives. Qualifications Strong skills in Digital Marketing and Marketing, with experience developing and executing multi-channel strategies. Proficiency in Social Media Marketing, including content planning, community management, and campaign optimization. Experience in Lead Generation, with the ability to design and manage campaigns that attract and convert qualified prospects. Ability to use Web Analytics tools to track performance, interpret data, and make data-informed recommendations. Relevant experience in managing budgets, timelines, and stakeholder expectations for digital initiatives. Excellent written and verbal communication skills, with strong attention to detail and brand consistency. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Ability to work on-site in San Juan, collaborate effectively in a team setting, and adapt to a fast-paced environment. What We Offer Competitive Base Pay Health, vision and dental insurance. Paid Time Off (PTO). Life Insurance Christmas bonus. Dynamic, collaborative work environment with growth opportunities. Workplace This is an on-site position, with occasional flexibility for remote work. If you're passionate about building relationships and driving success for clients, we'd love to hear from you. #J-18808-Ljbffr Brandlogic