Campaign Coordinator

Campaign Coordinator

Martin Retail Group has served the automotive industry for more than 40 years. Based in Birmingham, Alabama with six regional offices, we are one of the nation's largest automotive retail advertising and media spot buying agencies in the country. We work hard, innovate, and deliver the best solutions to drive business for our clients while offering employees work-life balance and a family-friendly, enjoyable environment.

Overview

The Campaign Coordinator will play a critical role overseeing accounts that he or she will plan, execute and optimize digital campaigns.

Responsibilities

Work closely with Campaign Management team to implement campaigns and provide media solutions

Create and manage Insertion Orders including reconciling invoices for payment

Understand agency's digital and audience strategy to be able to effectively communicate with agency partners, clients and stakeholders and integrate into media plans

Demonstrate diligence, attention to detail and adherence to programmatic and addressable best practices throughout the full programmatic campaign life cycle

Maintain and organize campaign-specific materials in team's shared document repository

Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns utilizing Media Ops reporting, email correspondence, and/or Teams communication channels

Assist in the development of client-facing campaign performance reports as needed

Manage the creation, QA, and delivery of insertion orders based on client requests

Assist in monitoring the delivery of campaign assets from Traffic / Ad Ops teams and responsible for providing additional relevant campaign documentation to trading teams in preparation for campaign launch

Responsible for campaign QA process to ensure accurate campaign taxonomy, implementation, pacing, and performance

Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing

Work with media partners to share media performance reporting and to ensure accurate platform implementation

Qualifications

Education:

4-year degree in advertising, marketing, or relevant field

Experience:

1 year agency and media experience in fast-paced, live, programmatic offerings preferred

Skills:

Proven track record of interpersonal skills to work with a variety of people in different internal departments, as well as and external vendors and clients across the US

Must contribute positively to team culture and thrives in both collaborative and independent work environments

Outstanding organizational and communication skills and enjoys working in a fast-paced environment

Exceptional experience with digital media planning and buying including programmatic

Strong communication skills, verbal and written, and presentation skills

Strong analytical and data-driven decision-making skills

Great work ethic and detail oriented

Client-focused with a strong sense of urgency

Working knowledge in Microsoft Office Suite with intermediate to advanced understanding of Excel, or willingness to expand skillset

Additional Information

Compensation Range: $33,535 - $40,280 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/31/2025.