Controller

Reports To: Chief Executive Officer (CEO)

Location: Milwaukee, WI (Hybrid)

Employment Type: Full-Time, Salaried, Exempt


About Wantable

At Wantable, we're redefining retail through personalization. Our membership-based model and proprietary technology empower us to curate products that help customers discover confidence and joy through style.


As a data-driven fashion company, we combine human intuition with algorithmic intelligence to deliver personalized assortments - balancing creativity, analytics, and operational precision.


We are a collaborative, entrepreneurial team focused on growth, innovation, and operational excellence, and we're looking for a strong Controller to help build the financial infrastructure that supports our next stage of growth.

About The Role

The Controller role at Wantable is a strategic leadership opportunity where finance plays a key role in driving the business, not just supporting it behind the scenes.


Working closely with the executive team, this role helps build scalable processes, identify opportunities to apply AI and automation across finance and operations, and drive smarter, more efficient ways of working for a growing e-commerce brand. It's a great fit for someone who enjoys combining accounting expertise, operational thinking, technology, and innovation to shape the future of finance in a modern e-commerce environment.


What You'll Do

Lead Accounting & Financial Operations

• Oversee day-to-day accounting operations, including general ledger, accounts payable, inventory/COGS/sales accounting, account reconciliations, and month-end close.
• Lead, mentor, and develop members of the finance team.
• Foster a collaborative, accountable, and solutions-oriented culture.
• Ensure timely and accurate monthly, quarterly, and year-end financial reporting in accordance with internal accounting, GAAP and tax.
• Lead efforts to improve monthly close efficiency, reporting accuracy, and process scalability.

Drive Operational Finance & Reporting

• Maintain and improve cash flow forecasting.
• Monitor and provide insight on financial trends, including inventory, reserves, returns, fulfillment costs, and margin performance.
• Ensure the accuracy and integrity of financial data flowing through Wantable's proprietary commerce and inventory platform by working closely with the engineering team.
• Strengthen controls and reconciliation processes, including those around inventory, returns, sales tax, and cash settlement.

Partner Across the Business

• Collaborate closely with operations, merchandising, fulfillment, technology, and leadership teams to provide actionable financial insights and operational support.
• Translate financial data into clear business recommendations for non-financial stakeholders.
• Support budgeting, forecasting, and strategic planning initiatives across departments.
• Partner and communicate closely with the fractional CFO.

Partner Outside the Business

• Coordinate annual financial audits/reviews with the external accounting partner.
• Prepare requested financial information, including monitoring of bank covenant requirements, for banks, factors, payment providers and credit cards.
• Review annual business insurance renewals for appropriateness of coverage and reasonableness of rates.
• Coordinate quarterly estimates, extension and annual return with external tax partner.

Improve Systems, Processes & Controls

• Identify and implement process improvements and scalable, efficient financial workflows.
• Partner with leadership to leverage automation, analytics, and AI-enabled tools that improve the timeliness and accuracy of financial reporting, forecasting, and decision-making.

Additional Functions

• Other duties as assigned. Duties, responsibilities and activities may change at any time with or without notice.

Requirements

You'll Thrive Here If You Have:

• Progressive accounting and finance experience, including leadership responsibility in a Controller or similar senior role.
• Experience in the accounting and finance side of an eCommerce, retail, apparel or other inventory-intensive businesses.
• Success operating in a high-volume, tech-integrated environment .
• Proven experience managing month-end close, audits, budgeting/forecasting, and cash flow reporting.
• Deep knowledge of GAAP accounting and financial reporting best practices, including those for inventory, returns, reserves, fulfillment costs and sales taxes.
• Ability to operate effectively in a fast-paced, entrepreneurial, and evolving environment.
• Curiosity and openness toward researching, exploring, and leveraging AI and automation tools to improve operational efficiency, streamline processes, and support better decision-making.
• All the adjectives of a great employee - organized, collaborative, hands-on, proactive and solutions-oriented.

Nice To Have

• Experience in manufacturing or environments with internally developed product lines.
• Comfort working within proprietary software platforms.
• Experience improving processes and reporting through automation and AI-driven solutions.
• QuickBooks experience and training.
• CPA license.

How We Work At Wantable:

• High ownership. You are trusted to make decisions that directly impact customers and financial performance.
• Hard-working and hands-on. We move fast, stay scrappy, and focus on impact.
• Independent thinkers. We value leaders who confidently make data-driven decisions without layers of approvals.
• Low bureaucracy. We avoid committees, long processes, and unnecessary steps.
• Love of fashion & product. We combine data with intuition to create experiences customers love.
• Results over pedigree. What you've built matters more than where you've been.

Why Join Wantable as our new Controller?

• The Controller role at Wantable is an opportunity to use a variety of skills to be an effective combination of a: finance guru, team leader, operational czar, data detective, process improver, intelligent automation architect, cross-functional partner, and external liaison.

Benefits

Why Wantable?

• Be part of a dynamic, fast-growing company that has innovation and creativity embedded in its DNA.
• A chance to shape our customers' journey and leave a lasting impact on their self-confidence, one order at a time.
• Join a collaborative environment where your ideas matter, your efforts are rewarded and you can see results in real time.

We have a laid-back, casual environment in a state-of-the-art HQ in Walkers Point.

We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.

Even more exciting: paid vacation and seven paid holidays per year, plus a 50% discount on all merchandise and a generous 50% discount on 41Fork Exchange located in the Wantable Cafe at our Corporate HQ in Walker's Point. You'll be eligible for the discount on your first day!

Important, but maybe less thrilling: we have ample parking, we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre-tax and Roth options).