VP, Communications
Bentley
VP, Communications
This role can be remote, hybrid or office-based. US location - flexible.
We are advancing infrastructure and innovation for engineers and creators worldwide. We are a team of ambitious, forward-thinking professionals dedicated to solving complex problems and shaping the future of technology.
The Opportunity We are seeking a visionary and strategically sharp Vice President of Corporate Communications. The ideal candidate is a builder who brings creative ambition to everything they do and someone who thoughtfully challenges the status quo and is energized by what's possible. Reporting directly to the Chief Marketing Officer, you will have the mandate and runway to build a world-class communications function: defining our narrative, amplifying our public profile, and driving our share of voice across earned and organic channels.
What You'll Build & Lead A Modern, Multi-Disciplinary Communications Function. You will architect and lead a team built for today's communications landscape. That means building capability across:
- Storytelling & Content Strategy: Grow our brand recognition through compelling stories about our impact, our vision for the future of AI in engineering, and the success of our users.
- Media & Analyst Relations: Grow and expand these programs. Build a team of media and analyst professionals that develop strong relationships with top tier journalists, trade press, and industry analysts.
- Influencer & Creator Strategy: Develop a modern approach to influencer engagement, from academic researchers and industry pioneers to LinkedIn creators, technical YouTubers, and niche community builders who matter to our audience.
- Organic Social Media: Work across internal teams to build and execute an organic social strategy that expands connection and community, sparks conversation, and amplifies our narrative.
- Executive Speakers Bureau: Create a formal, proactive speakers bureau that puts our executives, users and subject matter experts on influential stages: keynotes, podcasts, panels, and conferences.
- Awards & Industry Recognition: Create and scale an awards strategy targeting the recognitions that matter. Treat awards as a communications amplifier, not a back-office task.
- Executive & Corporate Communications: Serve as a trusted strategic advisor to executive leadership. Work across key teams including product, product marketing and investor relations to understand our corporate narrative and support executive communication development.
- Brand Voice & Messaging: Partner with the brand team to develop a consistent, distinctive voice that resonates with engineers, infrastructure professionals, and technical decision-makers.
Measure What Actually Matters Build a communications measurement framework tied to business outcomes, not outputs. The priority metric for success will be an increase in organic brand search. The supporting metrics include:
- Tier-1 and trade media placement rate and quality
- Analyst perception scores and positioning movement
- Message pull-through rate in earned coverage
- Executive speaker placement volume and audience reach
- Award win rate and resulting earned media lift
- YII award program reach, media pickup, and submitted projects distribution
- Organic social engagement rate, follower quality, and growth
- Influencer program reach and engagement among target personas
- Impact on GEO/SEO search
- Share of voice vs. key competitors
You will report regularly to the CMO and executive team with insights, not just activity summaries. If a program isn't working, we want to know why and have a proposal for a better idea.
What You'll Bring 20+ years of progressive experience in corporate communications, public relations, or public affairs, with a significant portion in the B2B technology/software sector. Proven experience building and leading high-performing communications teams. A track record of developing and executing successful, proactive media relations strategies that have measurably increased share of voice and secured top-tier media placements. Deep experience in crafting compelling corporate narratives and developing brand voice for a technical audience. Expertise in managing communications for complex corporate situations, including M&A. Strong understanding of the AI landscape and the ability to translate complex technical concepts into compelling stories. Exceptional written and verbal communication skills, and a demonstrated ability to work effectively with executive leadership. A builder's mindset, with the ability to thrive in a fast-paced, dynamic environment and create structure where none exists.
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