Product Marketing Specialist

Product Marketing Specialist

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

As a Product Marketing Specialist, you will be responsible for partnering with the Product Manager on the global ownership of the HVAC variable frequency drive portfolio through the Integrated Drives business unit. You will assist in the creation, marketing, maintenance, and commercial support of various HVAC drive programs and pre-sale engagements. There are opportunities to help drive profitable growth actions and work with key stakeholders to execute high value programs for each product or application as assigned. Leadership in supporting the product lines include: B2B strategic goal collaboration, commercial readiness for new and existing products, strategic planning, voice of customer, product requirement alignment, pricing, negotiations, forecasting, portfolio promotion, competitive analysis, and product lifecycle management. You will help oversee the execution on specific product areas such as manufacturing strategy, delivery, customer satisfaction, and productivity.

A key growth area is the scoping, execution, and implementation of portfolio expansion programs. This will include commercial facing tools, publishing technical documentation, and digital marketing support to help our customers select and use the proper solution for their application. The role is global, therefore some schedule flexibility (~10%) may be necessary to support and promote various regions, such as North America, South America, Europe, Middle East, Africa, and Asia. There will be opportunities for direct customer interaction and collaboration on a global basis which may require some travel. You will also provide the short-term and long-term strategic business direction and how it aligns with development, operations, and engineering service partners.

You will report to Sr Business Manager, Integrated Drives and will work Hybrid in Mequon, WI.

Primary Responsibilities:

• Develop, enhance, and maintain the HVAC VFD portfolio.
• Provide leadership for portfolio expansions which includes commercial readiness, technical documentation, competitive analysis, etc.
• Create partnerships with engineering staff to align customer expectations with development of standard product.
• Collaborate across business boundaries
• Assist the product manager with owning the customer relationship and assist with addressing inquiries or issues.
• Clear and concise written and verbal communication skills to direct the actions of engineering, manufacturing, sales, and operations partners on a global basis.
• Help support our legacy portfolio and product obsolescence. This will include life cycle planning, last time buy estimate, and migration strategy to support active product solutions.

The Essentials - You Will Have:

• Bachelor's Degree in relevant field.
• Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
• This role is required to travel nationally/internationally up to 10%.

Preferred Qualifications:

• Typically requires a minimum of 2 years of related experience.
• A minimum of three years in an Industrial Automation/Power Control Product Management and/or Engineering role motor control applications
• Commercial support or engineering
• Project Management experience or certification.
• Experience with technical leadership and the CPD process deliverables
• Experience with commercial execution of projects and feel confident engaging in a technical or project management capacity.
• The operation of a variable frequency drive within Studio 5000 Software and Logix hardware environment.

What We Offer:

• Health Insurance including Medical, Dental and Vision
• 401k
• Paid Time off
• Parental and Caregiver Leave
• Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
• To learn more about our benefits package, please visit at

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

This position is part of a job family. Experience will be the determining factor for position level and compensation.