Marketing Manager - Managed Ad Sales

Job Description We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, embraces challenges, and drives what’s next to power infinite possibilities for our customers, colleagues, and society at large. About the Role As Marketing Manager, Managed Ad Sales, you will own the full marketing stack for our managed advertising business, from positioning and content through to demand generation, account-based marketing, and sales enablement. You’ll work shoulder to shoulder with sales, product, and data partners to fill pipeline, sharpen our story, and give the commercial team everything it needs to win. This is a hands‑on role for a marketer who likes to set strategy and then build the thing. What You’ll Do Own the positioning and messaging for Managed Ad Sales, translating what we do with HCP audience data into a clear, compelling story for advertisers. Plan and run demand‑generation campaigns across email, paid media, web, and events that build and accelerate qualified pipeline. Create content that sells: landing pages, case studies, one‑pagers, decks, and thought leadership that move advertisers from interest to conversation. Lead account‑based marketing for priority advertiser accounts, partnering with sales to build account plans, tailored campaigns, and outreach that lands. Equip the sales team with the tools to close: pitch decks, battlecards, objection handling, and proof points grounded in performance data. Partner across sales, product, and data teams to keep messaging accurate, timely, and aligned to where the business is heading. Measure what matters, tracking campaign performance, pipeline influence, and conversion so you can double down on what works and cut what doesn’t. What You’ll Bring Five or more years of B2B marketing experience, ideally spanning media, advertising, data, or healthcare and life sciences. A track record across the full funnel: you’ve built positioning, run demand gen, and shipped sales enablement, not just one of the three. Strong writing and storytelling skills, with the ability to turn a complex, data‑rich offering into copy that resonates with a commercial buyer. Hands‑on experience with marketing automation, CRM (Salesforce preferred), and ABM platforms. An analytical mindset, fluent in pipeline metrics and attribution, and comfortable using data to make the case for where to invest. A bias for action and a collaborative style that earns trust with sales and product partners. Nice to Have Experience marketing an advertising, media, or audience‑data product. Familiarity with programmatic advertising, adtech, or martech ecosystems. Exposure to pharma, life sciences, or the broader healthcare market and how HCP audiences are reached and engaged. Benefits We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle‑movers, and learning champions while striving to support the health and well‑being of all employees. We offer meeting‑free Friday afternoons for focused work, professional development, and a robust range of employee programs that foster community, learning, and growth. Wiley is an equal‑opportunity/affirmative‑action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or any individual’s status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants with disabilities. Salary Range: 44,800 to 64,133 #J-18808-Ljbffr John Wiley & Sons , Inc.