Sales Person

Job Description

Job Description

Sales Person

Car salespeople are responsible for making customers feel welcome and supported through the car-purchasing process. The responsibilities of a car salesperson will vary depending on the size of their dealership, but usually include the following tasks:

• Greet customers arriving at the dealership
• Showcase the dealership’s vehicles and explain their features and warranties to customers
• Answer customer questions about cars, financing and purchase process
• Accompany customers on test drives, collecting licenses and documentation beforehand per best practices
• Negotiate car prices and trade-in values for customers’ vehicles
• Coordinate with the finance department to determine each customer’s financing and ownership options
• Contact past customers to ensure they are satisfied with their vehicles

• Exceptional customer service skills, including interpersonal communication and rapport building
• In-depth knowledge of the dealership’s vehicles, finance options and sales process
• Intuition to anticipate which cars will appeal to different customers
• Active listening to best determine a customer’s wants and needs
• Persuasiveness to convince customers to make a purchase
• Confidence to create a positive impression on customers
• Negotiation skills to offer deals that satisfy customers while ensuring profit for the dealership
• Organization and time management to handle many different customers, including past customers, at once
• Teamwork and collaboration skills to coordinate sales with the financing department and/or other Salespeople
• A welcoming and friendly demeanor
• Knowledge and passion for vehicles