Associate Director, Family Recruitment & Engagement

Rocketship Public Schools

At Rocketship Public Schools, we believe in the infinite possibility of human potential. We believe that every student deserves the right to dream, to discover, and to develop their unique potential and it is our responsibility and our privilege to unleash the potential inside every Rocketeer we serve.

Position Description

The Associate Director, Family Recruitment & Engagement leads regional strategies that support enrollment, retention, and family engagement goals. This role oversees Family Recruitment staff, manages community partnerships and enrollment systems, and works closely with school and network teams to ensure a positive family experience.

Essential Functions

Strategic Leadership and Team Management (35%)

• Lead and develop Family Recruitment staff.
• Set regional recruitment and engagement goals aligned with enrollment targets.
• Monitor performance through data and accountability systems.
• Partner with leaders to identify enrollment opportunities and challenges.

Family Recruitment Strategy and Community Partnerships (30%)

• Develop recruitment strategies to meet enrollment goals.
• Build partnerships with community organizations and local leaders.
• Oversee recruitment events, school tours, and outreach efforts.
• Collaborate with Marketing and Communications on family outreach.

Family Engagement and School Partnership (20%)

• Support regional family engagement initiatives.
• Develop tools and best practices for schools.
• Coordinate family events and leadership opportunities.
• Partner with school leaders to improve family participation and retention.

Data Management and Enrollment Operations (15%)

• Oversee family facing recruitment and enrollment data systems to ensure accuracy, consistency, and compliance.
• Analyze recruitment, enrollment, retention, and engagement data to inform strategy and decision making.
• Ensure lottery and enrollment data integrity in partnership with network enrollment teams.
• Create and maintain dashboards, reports, and forecasts related to recruitment and family engagement performance.
• Utilize data to identify enrollment risks and develop proactive solutions.

Qualifications

Required Qualifications

• Commitment to Rocketship's mission and educational equity.
• Bachelor's degree required; master's preferred.
• 57 years of experience in recruitment, enrollment, family engagement, or related fields.
• 3+ years of people management experience.
• Strong leadership, project management, and communication skills.
• Experience building community partnerships and using data to drive results.

Preferred Qualifications

• Experience in K12 education, charter schools, or nonprofits.
• Spanish bilingual skills preferred.
• Experience with enrollment systems, CRM platforms, or family engagement tools.

$90,000 - $108,000 a year

Work Location: The role requires travel around the Nashville and Antioch areas

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk, hear, and communicate with both adults and children. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is frequently required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds and occasionally climb ladders. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is moderate to high.

Compensation: Commensurate with qualifications and experience, plus excellent health and wellness benefits, 403b retirement plan, flexible spending account (FSA), and generous paid time off.

Rocketship Public Schools provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Rocketship Public Schools complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Rocketship Public Schools expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Rocketship Public Schools' employees to perform their expected job duties is absolutely not tolerated.