Marketing Operations Specialist

We’rein the business of Good. Lions International is the largest service club organization in the world. Our1.4 million membersare serving locally and globally to help take on some of the biggest challenges facing humanity. Every Lion and club are supported by our international association. More than 300 Lions International staff members are constantly working on tools and technology to enhance Lions’ service. When caring peoplejoin together, roll up theirsleevesandtake action to maketheir community better,it’san incredible feeling for everyone involved. Here'show you can help. We are currently looking fora Marketing Operations Specialist tojoinour team and rise to the challenge of empowering service. In this roleyou’llplay a vital role in the Marketing Operations teamat Lions International. You'll implement digital marketing campaigns and serve as an administrator of the marketing automation & analytics platforms. You'll organize and track campaign analytics across marketing channels and execute digital marketing campaigns as assigned. You'll also serve as a primary contact for internal teams on digital marketing automation projects. WhatYou’llDo: Manage the planning, execution,developmentand optimization of marketing campaigns assets including email templates, forms, landing pages, contact lists, campaign workflows, and automation rules. Coordinate with internal teams to ensuretimelyandaccuratedelivery of campaign assets. Ensure that campaigns are launched on time andmonitortheir performance to make real-time adjustments as needed. Partner with Marketing and division stakeholders to execute on web projects for each division using content management systems like Drupal or WordPress. Manage website content to develop fresh, engaging, action-oriented content for the web. Collaborate with the marketing team to develop and refine marketing strategies aligned with businessobjectives. Provide insights and recommendations based on data analysis and industry trends. Analyze the efficacy of and provides recommendations foroptimizingdigital marketing campaigns.Assistwith knowledge-sharing and quality assurance throughout the project lifecycle;identifyingrisks, devising mitigationplansor recommending alternative options. Conduct A/B testing and experimentation tooptimizecampaign elements and strategies. Collect, organize, and analyze marketing data to track key performance metrics, evaluate campaign effectiveness, andidentifytrends. Generate reports and dashboards to provide insights to stakeholders and support decision-making processes. Implement lead management processes, including lead capture, qualification, and routing. Develop lead nurturing programs to guide leads through the sales funnel and increase conversion rates. Utilize behavioral tracking and scoring toidentifyand prioritize high-value leads. Collaborate with stakeholders from different departments to ensure alignment of marketing initiatives with overall goals. Facilitate communication and coordination to drive integrated marketing campaigns. We’reLooking for Someone With: Bachelor's degree(B.S. or B.A.) from a four-year college or university or equivalent combination of education and experience. High school diploma or equivalent is required. A minimum of3years ofrelated experience. Proficiencywith Marketing Automation tools such asEloqua,HubSpot, Marketo, Pardot,etc. Experience with CMS (content management systems)required; experience with Drupal, DAM (digital asset management), Google Analytics, and HTML required. Proficiencyusing Power BI, Tableau, Funnel.io or other BI Tools to builddashboards ideal. Experience with social media such as Facebook,Twitterand Instagram Experience developing and executing digital marketing strategies in a collaborative environment. Compensation range for this role is expected between $63,000 to $70,000. Salaries may vary depending on factors, including but not limited to, job location, skills, and experience. WhyYou’llLove Working Here: Lions International has excellent benefits for you and your family. We believe in a balanced work-life and have programs and benefit plans to support our employees, such as: Three weeks paid time off Comprehensive medical, dental, vision, and life insurance plans Flex spending accounts for medical and dependent care 401K with employer match Reimbursable training Casual dress Flexible and hybrid work schedules (2-3 days per week in office). We are committed to fostering an environment where all individuals –regardless of background, identity, or lived experience – feel welcomed,respectedand empowered to serve.Our strength comes from the diversity of our members and staff, and the inclusive spirit that unites us in service. Please note : Applicants mustbe authorized towork for any employer in theU.S.We are unable to sponsor or take over sponsorship of an employment visa at this time. #J-18808-Ljbffr