Vice President-Paid Search, Commercial & Investment Banking

Vice President of Paid Search

In this role, you will own the paid search program for Payments—and beyond, as other lines of business evolve—setting strategy, driving performance, and elevating operational rigor. Partnering closely with the paid acquisition lead, you'll lead through influence by aligning cross-functional partners, shaping test-and-learn roadmaps, and ensuring programs deliver measurable business outcomes and sustained growth.

As the Vice President of Paid Search within the Commercial & Investment Bank team, you will work in a highly collaborative, team-oriented environment that enables you to harness your expertise, creativity, and analytical skills to make a tangible impact on the lines of business you support. You should be comfortable navigating a fast-paced environment and communicating clearly with both marketing and business stakeholders. You'll partner closely with Analytics, Content, Product Marketing, UX, Demand Generation, and the broader paid media team to drive leads for the business, while ensuring work remains compliant with internal risk and regulatory standards.

Job Responsibilities

• Own paid search campaign strategy, ensuring performance against acquisition, lead generation, and growth goals.
• Lead the development and evolution of SEM strategies, translating business priorities into channel plans, testing roadmaps, and measurable outcomes.
• Analyze campaign performance and proactively identify opportunities to improve efficiency and conversion rates.
• Partner with Analytics to build executive-ready reporting and performance recaps that translate data into clear insights, recommendations, and decisions.
• Provide leadership across stakeholders (Marketing, Analytics, Demand Generation, Product Marketing, UX) to align execution with business goals, timelines, and governance requirements.
• Guide keyword research, audience segmentation, ad copy testing, and landing page recommendations to improve campaign effectiveness and user outcomes.
• Lead A/B testing to evaluate new tactics, automation opportunities, and emerging search capabilities—driving continuous improvement and scalable best practices.
• Monitor competitive trends and search behavior to identify whitespace opportunities and inform future strategy.
• Ensure campaigns are launched accurately and remain compliant with internal risk and regulatory standards; establish strong QA and operational processes.
• Build strong relationships with internal teams to support innovation and operational excellence.

Required Qualifications, Capabilities, and Skills

• 7+ years of experience managing paid search/SEM/lead generation campaigns.
• Familiarity with organic search, SA360, and analytics platforms.
• Strong analytical mindset with the ability to interpret performance trends and make data-driven recommendations.
• Excellent relationship skills: highly collaborative, able to build rapport and credibility, and drive desired business outcomes.
• Ability to translate technical concepts into presentations that can be understood by non-technical audiences.
• Exceptional partnering skills, with the ability to navigate a large organization.
• Solutions-oriented, with the ability to problem-solve and present data-driven solutions.
• Comfortable with ambiguity and able to develop and execute action plans based on available information.
• Experience managing campaigns with meaningful budgets and performance goals.
• Excellent communication skills, including confidence presenting insights to cross-functional teams and stakeholders at all levels.
• Highly organized, with the ability to manage multiple workstreams simultaneously.

Preferred Qualifications, Capabilities, and Skills

• Experience in financial services and/or highly regulated industries.
• B2B media experience is highly valued.
• Familiarity with integrated search strategies, including SEO and landing page optimization.
• Interest in evolving areas of search, including automation, AI-driven optimization, and audience-first marketing strategies.

About Us

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

About the Team

J.P. Morgan's Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world.