Hospice Liaison

Hospice Liaison

Primary Function: Faith & Family Hospice is seeking a dedicated and compassionate Hospice Liaison to join our growing team. This role is ideal for a professional who not only understands the dynamics of hospice outreach and relationship development but also brings a genuine passion for supporting patients and families during life's most meaningful transitions.

The Hospice Liaison serves as a key connection between our organization and the community, building and maintaining strong relationships with healthcare providers, referral sources, and community partners often in skilled nursing facilities, assisted living facilities, hospitals and physician practice groups. While experience in hospice marketing, outreach, or business development is valuable, we equally recognize the importance of overall experience in hospice or palliative care settings. Candidates with a clinical background can lend insight, credibility, and empathy to this role.

The ideal candidate is someone who combines interpersonal strength with emotional intelligence - an individual who is driven yet grounded in Faith & Family's mission of hospice care. A sincere commitment to compassionate service, patient advocacy, ethical practices and working collaboratively with internal and external teams is essential.

ESSENTIAL JOB FUNCTIONS:

• Work closely with the Executive Director to develop and execute a successful marketing strategy.
• Develop and implement a weekly pre-call plan utilizing Trella.
• Develop and maintain relationships within assigned territory to maintain consistent visibility of Faith & Family Hospice programs and services.
• Identify and cold call potential referral sources to introduce Faith & Family Hospice as an option to support patients/residents/families and educate as appropriate.
• Develop opportunities to conduct in-service presentations on current end-of-life/hospice, or other healthcare related topics.
• Discuss Care Plan Oversights with providers.
• Gather and review clinical documentation to support eligibility in collaboration with the Admissions Nurse and other team members.
• Troubleshoot real or perceived problems that could impact patient referrals.
• Provide excellent customer service and prompt resolutions of any service issues/failures.
• Analyzes referral source patterns, determine reason(s) for the referral and develop targeted marketing plan(s) to maximize the further development of the particular referral source.
• Represents Faith & Family Hospice at professional events. Prepare and host presentations, if applicable.
• Meet with patients and families to discuss the Hospice Medicare benefit and complete consents, if requested.
• Complete Patient Narrative for each patient/family meeting.
• Lead or participate in a variety of Business Development, and other meetings and activities to ensure timely communication of marketing strategies/referral source needs.
• Collaborate with the clinical team to review programs and strategies aimed at increasing census.
• Ensure Faith & Family Hospice staff remains informed of current marketing directions and tactics.
• Identifies opportunities to improve the level of service provided by the agency.
• Performs on-going evaluations of current systems and processes and makes recommendations for improvement.
• Attends outside trainings and seminars to keep abreast of developments in areas of program growth and healthcare marketing.
• Participate in Faith & Family Hospice new employee orientation as requested.
• Track daily marketing activity in CRM, Trella Health.
• Serve as a trusted resource to patients, families, and referral partners
• Collaborate with clinical teams to ensure seamless transitions of care
• Represent the organization with professionalism, integrity, and compassion
• Performs other duties, tasks or responsibilities as required, assigned, or directed.

QUALIFICATIONS

• Commitment to the hospice philosophy of care.
• Bachelor's Degree or equivalent combination of education and experience, in marketing, nursing, healthcare administration, social work, business administration or related field, required; a successful record in outside sales/marketing highly desirable.
• Minimum of two (2) years successful and proven sales/marketing experience in hospice or healthcare.
• Solid analytical, organizational, and social skills to effectively identify referral source problem areas, develop appropriate courses of action, and convey same to client.
• Must be self-motivated and driven to make a difference.
• Excellent listening skills, patience, and ability to show empathy to patients and families.
• Ability to work with great autonomy.
• Desire to work in a culture of teamwork and collaborate with interdisciplinary teams.
• Must be computer fluent and able to use email, and Microsoft Word, Excel, EMR.
• Ability to learn Applicant Tracking System, DocuSign, and Wellsky.
• Ability to work as an integral member of the Faith & Family Hospice team with integrity, professionalism, and respect.
• Current driver's license and clean driving record. Reliable transportation a must. Willing to travel throughout full-service area.
• Compliant with health screening and vaccination requirements of organization and position, including TB screening.

We are looking for someone who not only meets the qualifications, but who is truly called to this work; who understands that hospice is not just a service, but a philosophy of care centered on dignity, comfort, and respect. We look forward to meeting you!