Director, Demand Generation

Flywheel’s suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world’s leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be. The Opportunity Own the strategy and execution of integrated demand generation programs across Flywheel and Perpetua, driving qualified pipeline through multi-channel campaigns, account-based marketing, and strategic sales enablement. What You\'ll Do Build and execute North America demand generation strategy, translating it into measurable pipeline impact across awareness, engagement, meetings, and revenue Lead channel optimization (paid search, social, LinkedIn, SEO, email, webinars) and manage budget allocation based on performance and pipeline contribution Partner with Sales Directors, BDRs, and Growth Marketing to develop account-based strategies, sales plays, and enablement content that drives self-sourced pipeline Own full-funnel reporting and analytics—establishing KPIs by channel, campaign, and persona while identifying bottlenecks and driving rapid iteration Support event-driven demand generation and event ROI tracking Lead and coach demand generation team members within a cross-functional Center of Excellence model Who You Are 8+ years of B2B demand generation, revenue marketing, or integrated campaign experience (3+ years leading teams) Commercially minded with proven success driving pipeline and revenue through multi-channel programs Data-driven and analytical—comfortable diagnosing problems, optimizing performance, and communicating business impact Experienced with ABM, paid media, marketing automation (HubSpot), Salesforce, and analytics platforms Highly collaborative with strong stakeholder management skills; comfortable operating at both strategic and tactical levels Experience in digital commerce, SaaS, managed services, or marketing services is a plus Flywheel Commerce Network is committed to fair and equitable compensation practices. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. $125,000-140,000 USD Working at Flywheel We are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture. We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week Competitive paid time off, including annual leave plus paid public holidays Great learning and development opportunities Benefits that help you live your best life Parental leave and benefits Volunteering opportunities If you\'re looking to connect with teammates on a topic of inclusion and identity, chances are there\'s an ERG for that. The hired candidate will be required to complete a background check Learn more about us here: Life at Flywheel The Interview Process: Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call. Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be. Inclusive Workforce Flywheel Commerce Network’s goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at View email address on click.appcast.io so that we can support you. For more information about what data we collect and how we use it, please refer to our Privacy Policy. We leverage AI technology to streamline our hiring workflow, though all candidate decisions are made by our Talent Acquisition Team. This position is for an existing vacancy. IMPORTANT ALERT: Please beware of fraudulent job communications from individuals falsely claiming to be from Flywheel. We\'ve identified fraudulent activity through social media and messaging services purporting to be from Flywheel requesting payments for job- and recruitment-related expenses. Flywheel never asks candidates for personal information such as bank account data or tax IDs nor payments via social media or chat-based applications. Report suspected fraud to local authorities immediately. To learn more, click here. Please note, we do not accept unsolicited resumes from 3rd party Recruitment Firms. #J-18808-Ljbffr