Senior Account Manager, Retail Media

Serve as a day-to-day retail media lead for assigned clients Build trusted relationships with client stakeholders and partner with Client Leads, Account Directors, and channel specialists Understand clients' business objectives, product portfolios, retail partnerships, and e-commerce strategies Manage campaign strategy, budgets, flighting, learning agendas, delivery, and insights Develop and oversee retail media strategies across Amazon Sponsored Ads, Walmart Connect, Roundel, Instacart Ads, similar platforms, and retail-focused programmatic activation Use in-platform expertise and performance data to identify optimization opportunities and drive campaign performance Develop performance forecasts, budget recommendations, and optimization strategies to meet or exceed client KPIs Lead campaign insights and translate learnings into recommendations and future strategy Collaborate with analytics teams on incrementality testing, closed-loop attribution, and retail media lift studies Manage client expectations, communicate risks and opportunities, and deliver work to agreed SOW SLAs Monitor retail media trends, platform developments, and emerging opportunities Manage campaign delivery, including budgets, pacing, flighting, targeting, optimization, and reporting Own project management across retail media workstreams, including timelines, dependencies, deliverables, and stakeholder communication Coordinate Croudies and on-demand resources Integrate tools, automation, and technology to improve efficiency, scalability, and campaign outcomes Develop and maintain best practices and processes Partner with Analytics, Strategy, Creative, and Client Leadership teams Contribute to Croud's retail media capabilities, best practices, and ways of working Support new business efforts through account audits, research, capability presentations, and strategic recommendations Contribute to thought leadership, including case studies, POVs, and retail media insights Share platform knowledge, campaign learnings, and best practices across the retail media team Mentor, train, and support junior retail media team members Support onboarding and development of new team members Requirements Minimum of 3 years of hands-on experience managing retail search across endemic platforms such as Amazon, Walmart Connect, Roundel, or similar Exposure to or experience managing upper-funnel retail-focused programmatic buying such as Amazon DSP, Walmart DSP, or Trade Desk retail partnerships Strong understanding of retail media measurement, including incrementality, closed-loop attribution, and platform-specific analytics capabilities like Amazon Marketing Cloud Demonstrated experience with retail media management platforms such as Pacvue, Skai, Stackline, or similar Familiarity with commerce media strategy and retail partnerships Experience contributing to new business pitches, account audits, or practice development initiatives Ability to translate complex retail media concepts and performance data into clear, strategic narratives for clients and stakeholders Strong project management, organizational, and prioritization skills Excellent communication, collaboration, and presentation skills Proven ability to manage client expectations and build trusted client relationships Experience mentoring, training, or supporting the development of junior team members Demonstrated ability to work independently, adapt to changing priorities, and proactively identify solutions Impeccable attention to detail and commitment to operational excellence Commitment to following Croud best practices around Croudie usage, tool and automation integration, and SOW SLAs Standard hours are from 9.00am to 5.30pm, with flexibility if agreed in advance; occasional work outside these hours may be necessary Core Competencies Demonstrates expertise in managing retail media campaigns across platforms like Amazon and Walmart, with a strong focus on performance optimization, client relationship management, and strategic insights. Proven ability to lead project management efforts and mentor junior team members while adhering to best practices and operational excellence. Highest-signal resume keywords Retail Media Management Amazon Sponsored Ads Programmatic Buying Client Relationship Management Project Management ATS Optimization Keywords Hard Skills Retail Search Management Performance Optimization Campaign Strategy Development Budget Management Retail Media Measurement Soft Skills Communication Skills Collaboration Skills Organizational Skills Presentation Skills Mentoring Skills Industry Keywords E-commerce Strategies Retail Partnerships Incrementality Testing Closed-Loop Attribution Retail Media Trends Tools & Technologies Amazon Marketing Cloud Pacvue Skai Stackline Amazon DSP #J-18808-Ljbffr