UX/UI Manager

POSITION DESCRIPTION

Title & Reporting Relationships

Position Title:

UX/UI Manager

Brands:

Outerknown, Firewire Surfboards, & Slater Designs

Reports to:

GM eCommerce & Digital Marketing

Department:

Digital

Oversees:

None

Interactions:

Creative, Production, Ecom/Digital, Customer Service

Main Purpose and Major Challenges of the Role

Own and elevate the end-to-end digital customer experience, balancing conversion performance, brand experience, and scalability. Partner cross-functionally (Marketing, Product, Engineering, Merchandising) to ensure the websites drives measurable business outcomes while delivering a best-in-class user experience. Key challenges include translating business goals into UX strategy and execution, maintaining consistent testing velocity with meaningful impact (not just volume), balancing short-term revenue gains with long-term UX and system improvements, aligning stakeholders across competing priorities, and scaling design systems and experimentation frameworks as the business grows.

This role has a 4 day in-office expectation.


ACCOUNTABILITY:

Conversion Rate Optimization

• Own and drive the end-to-end CRO program , including roadmap, prioritization, execution, and reporting.
• Define and maintain a testing framework (hypothesis quality, statistical rigor, velocity, win rate).
• Lead development of data-driven UX strategy aligned with revenue, margin, and customer growth goals.
• Translate insights into clear test hypotheses tied to business impact (AOV, CVR, RPV, LTV).
• Partner with Analytics to ensure clean tracking, experiment design integrity, and attribution accuracy
• Establish and manage a prioritized experimentation backlog across funnel stages.
• Drive continuous optimization cycles , incorporating learnings into future tests and product decisions.
• Own reporting cadence (weekly/monthly/quarterly) with clear insights, not just results
• Identify and quantify opportunity sizing (impact modeling before testing).
• Leverage AI and automation to, identify friction points, generate test ideas & accelerate analysis and insights.

ACCOUNTABILITY:

User Experience

• Own the end-to-end UX/UI vision for the websites, ensuring consistency, usability, and brand alignment.
• Lead design of high-impact surfaces (homepage, PLPs, PDPs, checkout flows, landing pages).
• Create user journeys, flows, wireframes, and high-fidelity designs grounded in data and user behavior.
• Establish and evolve a scalable design system (components, patterns, tokens).
• Ensure designs are feasible, performant, and aligned with engineering constraints .
• Drive UX consistency across all digital touchpoints (site, landing pages, campaigns).
• Partner with Engineering and Product to ensure high-quality implementation and QA .
• Balance speed vs. polish -knowing when to ship quickly vs. refine.
• Own the briefing of UX/UI requirements for projects entering the development queue, ensuring clear specifications and alignment with business goals, and lead UAT (user acceptance testing) to validate functionality, design accuracy, and overall experience prior to release.

AI leverage expectations:

• Rapid prototyping and variation generation
• UX audits and heuristic analysis
• Personalization and dynamic UX concepts

ACCOUNTABILITY:

Consumer Insights & Research

• Own customer insight generation across qualitative and quantitative sources:
  • heatmaps, session recordings
  • surveys, user interviews
  • analytics + funnel data
• Translate insights prioritized UX improvements
  • test hypotheses
  • strategic recommendations
  • Identify behavioral patterns and friction points across segments (new vs returning, device, channel)
• Build a centralized insights repository accessible across teams.

ESSENTIAL SKILLS & QUALIFICATIONS

• 3-5 years of CRO or UX experience
• Comfortable with A/B testing and managing a testing calendar
• Figma or other prototyping tool experience
• Strong communication skills
• Strong attention to detail
• Good at taking initiative
• Previous retail experience a plus
• Experience leveraging AI tools for CRO and UX/UI a plus
• Graphic design experience a plus