Skillbridge Digital Advertising Recruitment Associate Specialist - Recruitment Marketing (for M[...]

Essential Duties and Responsibilities Plan and implement a talent acquisition marketing and employer branding strategy to attract high-quality applicants. Responsible for developing and deploying integrated marketing campaigns including crafting strategies, developing audience segments, building email nurtures, and measuring results. Create and implement strategies for building a talent network/talent community. Coordinate and advertise recruitment events. Serve as brand ambassador at various events, including virtual and on-site career fairs or on‑campus recruiting events. Generate monthly updates for organization’s leadership about upcoming talent acquisition marketing initiatives. Create monthly reports on key talent acquisition marketing metrics. Suggest new ideas for improving candidate experience and engagement. Research marketing and advertising trends in the recruiting industry. Digital Advertising Recruitment Associate Specialist SkillBridge Trainee Role The trainee will support employer branding initiatives, recruitment event promotion, graphics creation, social media management, landing page audits, copy‑writing, digital ads management and reporting. Minimum Requirements Bachelor’s Degree in a related field. Equivalent combination of education and experience considered in lieu of degree. Program Overview Length of Program: 6 months (24 weeks) Week 1-2: Orientation & Fundamentals – Understand Maximus, recruitment marketing basics, and core concepts. Week 3-22: Campaign Planning & Execution – Support planning and execution of recruitment marketing campaigns. Week 3-22: Content & Creative Collaboration – Assist in developing marketing content and campaign assets. Week 3-22: Digital Advertising Platforms – Gain hands‑on experience with digital and social advertising platforms. Week 3-22: Email Nurtures – Support creation and execution of nurture campaigns. Week 3-22: Recruitment Event Promotion – Support promotion of hiring events across channels. Week 3-22: Performance & Analytics – Learn tracking, reporting, and performance measurement. Week 3-22: Optimization & Testing – Assist in campaign optimization and A/B testing. Week 3-22: Stakeholder Collaboration – Work with recruiters and cross‑functional partners. Week 3-22: Career Website Support – Assist with landing pages and career site updates. Week 3-22: New Platforms & Tools – Explore and support new tools and platforms. Week 3-22: Compliance & Brand Consistency – Ensure alignment with brand and compliance standards. Week 3-22: Industry Research – Gather trends and competitive insights. Week 3-22: Continuous Improvement – Identify and propose improvements. Week 23-24: Wrap‑Up & Transition – Final review, documentation, and program evaluation. EEO Statement Maximus is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected characteristics. Pay Transparency Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel, external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus’s total compensation package. Other rewards may include short‑and‑long‑term incentives as well as program‑specific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant’s salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances. Accommodations Maximus provides reasonable accommodations to individuals requiring assistance during any phase of the employment process due to a disability, medical condition, or physical or mental impairment. If you require assistance at any stage of the employment process—including accessing job postings, completing assessments, or participating in interviews—please contact People Operations at View email address on click.appcast.io. #J-18808-Ljbffr Maximus