Senior Director, Business Development

About Guideway Care*

Guideway Care is The Patient Activation Company™. We don't just "engage" patients; we activate them. By utilizing our proprietary Motivational Patient Guidance (MPG) model and AI-powered technology, we resolve the practical and psychological barriers that prevent patients from taking their "next right action."™

Job Summary:


At Guideway Care, relationships matter. We're looking for a Senior Director of Business Development who already has trusted relationships with executive leaders across ACOs, CINs, IPAs, Medicare Advantage plans, and other risk-bearing healthcare organizations. This isn't a role focused on cold prospecting or transactional selling. It's an opportunity to leverage years of credibility, open strategic doors, and help expand a solution that delivers measurable financial and clinical outcomes.

Essential Functions:

• Develop and execute a scalable go-to-market strategy focused on value-based care and risk-bearing organizations

• Lead multiple complex, consultative sales cycles from prospecting through close, including enterprise-level negotiation

• Bring rigor to pipeline management with accurate forecasting, deal strategy, and clear progression across stages
• Personally close high-value strategic accounts, remove barriers to close, and tailor solutions for enterprise clients
• Partner cross-functionally with Marketing and Operations to ensure what we sell and what we deliver are tightly connected

• Build long-term relationships that drive renewals, expansion, and referrals

• Represent Guideway Care with credibility at industry events, conferences, and executive-level client engagements

• Leverage modern sales tools and data to drive efficient, targeted prospecting and pipeline growth

• Any other duties necessary to drive our values, fulfill our mission, and abide by our company values.

Required Skills/Abilities:

• Demonstrated success in healthcare technology, tech-enabled services, or SaaS sales environments

• Strong business acumen with the ability to connect sales strategy to broader company growth objectives
• Consistent track record of exceeding revenue targets in complex, consultative sales environments
• Deep understanding of ACOs, health systems, and physician networks, with existing relationships across value-based or risk-bearing entities strongly preferred

• Proven ability to lead complex sales cycles involving senior healthcare executives and key decision-makers

• Strong negotiation skills and executive presence with the ability to communicate value at the C-suite level

• Experience with healthcare technology, tech-enabled services, or patient engagement solutions preferred
• Comfortable using CRM systems, pipeline analytics, and forecasting tools to drive performance

• Experience shaping go-to-market strategy and adapting quickly in competitive or evolving markets

Work Authorization:

• Guideway Care does not offer Immigration or work visa sponsorship

Total Rewards:

An individual's salary is based on multiple factors including but not limited to skills, experiences, licensure, certifications, and other business and organizational considerations.


In addition, team members enjoy ...


Benefits package including:

• Medical Insurance

• Vision Insurance

• Dental Insurance

• Flexible Spending Account (FSA),

• Company paid short- and long-term disability,

• Employee Assistance Program,

• Life Insurance,

• Accident insurance,

• and other voluntary benefit programs for employees and their eligible dependents.

• 401(k) retirement plan with a company match

Essential Duties and Responsibilities

• Able to work remotely at home in a private HIPAA compliant workspace

• Able to house company equipment needed to perform job

• Broadband Internet Access

• Internet download speed must be at least 24 mbps and upload speed at least 4 mbps

• Immigration or work visa sponsorship will not be provided

• Physical Demands:

• Ability to hear in normal range and wear a headset / earpiece

• Good visual acuity to read computer screens, scripts, forms, etc.

• May sit 100% of the time when taking calls

• Access to the electronic medical record (EMR) system may require the use of your personal mobile device for authentication purposes.

• Guideway Care requires all candidates to successfully complete a background check, drug screening, and identity verification process, including third-party checks and real-time confirmation, prior to employment to ensure a secure and consistent candidate experience.

We applaud qualified applicants who are accountable and committed to producing quality work. As an Equal Opportunity Employer, we support and value diversity, dignity, and respect in our work environment, and are committed to creating an inclusive environment in which everyone can thrive.


Guideway Care is the parent company of Sequence Health.