Marketing Strategist

The Linchpin Co. is a people operations group offering custom recruitment and consulting services. At Linchpin, we know a company's most valuable resource is its people, and we are people experts! We will be the point of contact between you and Mash Strategy during the recruitment process, acting as your trusted advisor and coach. We look forward to your interest. Company Description Mash started in 2018 with a simple purpose... to drive positive societal change. We believe our work as communicators is a service to enable this positive societal change, not just another job. We support growing businesses providing paycheques to families and tax revenues for government programs. We support non-profits to help them raise funding and help more people. We do far more than run amazing ads and campaigns... we serve people and drive positive societal change. Role Overview This is a full-time remote role for a Marketing Strategist. The Marketing Strategist will be responsible for developing and implementing marketing strategies, conducting market research, creating and executing online paid media campaigns, and managing clients. Key Responsibilities Client Management & Relationship Building Act as the primary point of contact for clients, ensuring their marketing strategies align with business goals. Build and maintain strong, long-term relationships by providing clients with strategic insights, expert guidance, and measurable results. Lead client meetings, presenting performance updates, campaign progress, and data-driven recommendations. Proactively identify opportunities to enhance client marketing efforts, positioning the agency as a valuable strategic partner. Upsell and cross-sell additional marketing services by identifying ways to add value to client accounts. Create and execute online paid media campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other digital advertising platforms. Develop comprehensive paid media strategies tailored to client objectives and business goals. Optimize campaign performance through continuous monitoring, A/B testing, and data-driven adjustments. Manage and advise on client budgets, ensuring strategic allocation of spend for maximum impact. Own performance reporting and communicate strategy insights clearly to clients. Maintain a complete understanding of the marketing funnel and how to leverage paid media and social advertising effectively. Performance Tracking, AI & Data-Driven Marketing Manage reporting and analytics for various social media channels and ad campaigns, delivering actionable insights. Establish scalable and repeatable processes for experimentation and measurement to drive consistent improvements. Utilize advanced database management tools to track, target, and engage both prospective leads and existing customers. Leverage AI technologies to enhance campaign performance, automate workflows, and optimize business processes. Continuously experiment with new marketing tactics, algorithms, and emerging digital strategies to stay ahead of trends. Creative & Digital Content Execution Write compelling ad copy using copywriting best practices to drive conversions. Build high-quality lead pages and landing pages for brands and campaigns that optimize conversions. Draft, schedule, and manage high-performing social media content across multiple platforms. Assist with building, deploying, and troubleshooting websites, as well as ongoing edits and updates. Work collaboratively to create innovative, engaging digital experiences that drive audience engagement and brand awareness. Stay ahead of industry trends, new technologies, and marketing best practices to consistently refine strategies. Impress clients with advanced marketing skills and deep knowledge of digital tools that drive growth. Maintain a creative and adaptable mindset, embracing experimentation and data-driven decision-making. Bring enthusiasm, innovation, and a fun, collaborative approach to creative problem-solving and strategic execution. The Experience & Qualifications You Bring Client Work & Communications 3-6+ years of experience in marketing, communications, or a related field, preferably in a client-facing role at a marketing agency. Strong social media content and ad management experience (Meta, X, LinkedIn). A creative mindset with the ability to develop innovative and impactful ideas for marketing campaigns and content strategies. Strong problem-solving skills and the ability to adapt strategies based on performance data and client feedback. In-depth understanding of industry trends in marketing, advertising, and communications. Experience working with database management tools to bring in and manage leads. A data-driven mind and methodical ability to sift through raw statistics and metrics. Preference for candidates based in Alberta, Saskatchewan, or Manitoba. What You Get In Return Competitive salary, depending on talent and experience. Our team is dynamic, supportive and a lot of fun to be around. We are constant learners who care about each other and want to see you succeed in this role and in future roles. Great benefits package, including a health spending account, dental, prescriptions, disability, life insurance, etc. Work remotely, from home. Formal and informal employee training and personal development. Meaningful work that excites our clients, gets big-time results, and makes our cities, provinces and nation a better place. How People Describe You You are a self-motivated, “let’s get ’er done” individual with common sense, taking pride in a job well done. You love to create and ensure your work is clear and impactful. You have a great attitude, are trustworthy and can adapt to changing situations on the fly. You’re constantly learning and growing, and are excited to join a small business with a thriving, welcoming, and flexible start-up culture that will never settle for “just OK.” #J-18808-Ljbffr Mash Strategy