Sr. Marketing Manager Digital Commerce & Analytics

Job Description

Job Description

Overview

The Job in a Nutshell:

The Sr. Marketing Manager Digital Commerce & Analytics owns our third-party delivery and online storefront presence, manages paid digital advertising across platforms, and provides the analytical backbone to measure and optimize what we do digitally. This is a highly collaborative, cross-functional role that bridges ecommerce, advertising, and data — ensuring our digital channels work together, build on each other, and drive measurable results for the business.

Applications are accepted by the date below, which may be updated if the hiring timeline is extended.
06/29/2026

Responsibilities

Main Ingredients:

1. Ecommerce Channel Management

1. Own and manage the organization’s presence on third-party delivery and ecommerce platforms, including storefront setup, product listings, promotional mechanics, and campaign execution.
2. Develop and maintain digital storefronts that are timely, visually compelling, and tied to national events, seasonal moments, and promotional priorities (e.g., Father’s Day, Back to School, pantry staples).
3. Monitor platform performance and optimize listings, pricing, and promotional offers to drive conversion and customer acquisition.
4. Track competitor activity across ecommerce platforms and provide regular reporting on competitive positioning and market trends.

1. Digital Advertising Management

1. Plan, execute, and manage paid digital advertising campaigns across relevant platforms, coordinating creative needs with the internal creative team.
2. Build and maintain an annual advertising calendar anchored to national events and seasonal moments, then layer in brand campaigns, promotional periods, and channel-specific initiatives.
3. Align digital advertising strategy with ecommerce storefront activations so that paid media and on-platform promotions reinforce each other.
4. Present campaign plans for review and approval; iterate based on performance data.
5. Manage budgets, pacing, and ad spend allocation across platforms.

1. Analytics & Performance Reporting

1. Serve as the analytical owner for digital marketing performance — pulling together data from ecommerce platforms, paid media, and related channels into a clear, consistent view of what is and isn’t working.
2. Track key metrics including customer acquisition vs. retention trends, conversion rates, ROAS, and platform-specific KPIs.
3. Develop regular reporting cadences and share insights with relevant stakeholders to inform decisions across the marketing team.
4. Evaluate the effectiveness of promotional strategies and make data-backed recommendations for optimization.
5. Contribute analytical perspective to broader marketing planning discussions.

1. Cross-Functional Collaboration

1. Work collaboratively with internal teams across marketing, store operations, and analytics — this role is designed to connect channels, not operate in a silo.
2. Participate in weekly planning and campaign review meetings, contributing both the ecommerce and advertising perspective.
3. Coordinate with the creative team to brief and prompt campaign assets; the creative team handles production, this role handles strategy and direction.
4. Bring a full-year campaign calendar to the table — starting with national moments, then layering in brand priorities, promotional windows, and channel-specific activations.

Qualifications

Recipe for Success:

1. Required Skills and Abilities

1. Strong analytical skills with the ability to interpret platform data, build reports, and translate insights into actionable recommendations.
2. Demonstrated experience planning and executing paid digital advertising campaigns, including budget management and performance optimization.
3. Hands-on experience managing third-party delivery platform storefronts or online marketplace presence.
4. Experience building and managing a marketing or advertising calendar tied to seasonal and national events.
5. Highly organized with the ability to manage multiple channels, campaigns, and deadlines simultaneously.
6. Collaborative communicator who works effectively across teams and functions.

1. Preferred Skills and Experience
1. Bachelor’s degree in Business, Marketing, Analytics, or related field preferred.

1. 5 years of experience in eCommerce management, digital marketing, or related field. Experience in grocery, retail, CPG, or natural/specialty food is a plus.

1. Proven experience owning or managing ecommerce business performance and growth initiatives.

1. Familiarity with competitor tracking and market analysis in a retail or ecommerce context.
2. Background in customer acquisition and retention analysis.
3. Comfort presenting campaign plans and performance data to internal stakeholders.
4. Knowledge of Natural Grocers’ brand, mission, and customer-first approach.

This job description is not an employment contract. It does not guarantee a job or that the above listed duties are the limit of responsibilities. The job and job description are subject to change with and without notice. Employees are required to accomplish any and all tasks assigned to them by their Manager and/or other Store Support Center manager that might not be listed in this job description.

Physical and Environmental Demands:

N = Never

O = Occasional; 1-33% of time

F = Frequent; 34-66% of time

C = Constant; 67-100% of time

Physical Demands:

• Must be able to frequently lift and carry up to 50 lbs. and occasionally lift and carry up to 100+ lbs.
• Must be able to frequently push and pull up to 50 lbs. and occasionally push and pull up to 100 lbs.
• Requires the use of both arms and both hands with full range of motion.
• Must be able to frequently use the computer for data entry and use of mouse.
• Must be able to frequently walk, sit, stand, fine motor manipulations, grip, squat, kneel, bend, twist, turn, crawl, climb, reach outward, and reach above chest.

Environmental Demands:

• Must be able to work constantly with sharp tool and equipment and noise for the duration of the shift.
• Must be able to frequently work with contact stress, chemicals, dust, fumes, and congested worksite.
• Must be able to occasionally work outside, cold, heat, wet, humid, heights, and vibrations.

Here’s an overview of the benefits we offer our good4u Crew to help ensure the health and wellbeing of you and your family, now and well into the future:

All Crew Members

• Birthday Bonus Pay
• Vitamin Bucks (up to $2,080 earned as store credit annually)
• Holiday Pay for 5 Holidays – Stores Closed
• Paid Time Off (sick days and vacation) that Increases with Tenure
• Paid Nutrition Education
• good4u Crew Member Discount
• {N}power Program (customer appreciation and rewards program)
• Regular, Scheduled Pay Increases
• Advancement Opportunities and Career Development
• Health and Wellness Program
• Employee Assistance Program (EAP)
• Employee Referral Program

Full-Time Crew Members (30+ hours/week)

• Medical, Dental and Vision Insurance
• Paid Parental Leave
• Paid Medical Leave (through company paid short-term disability insurance)
• Company Paid Short-Term Disability Insurance
• Company Paid Life Insurance
• Voluntary Benefits Including Hospital Indemnity, Accident Insurance, Long-Term Disability Insurance, Term Life Insurance
• Retirement Savings Plan (401k) with discretionary Company Match
• Healthcare and Dependent Care Flexible Spending Account (FSA)
• Health Savings Account (HSA) with Company Match

At the heart of Natural Grocers' commitment to our community and crew is this belief: All people should be empowered to experience health and wellbeing! We cannot be true to this conviction without honoring diversity and cultivating inclusion throughout every aspect of our organization.

At Natural Grocers, we honor our differences, embrace diversity, and cultivate inclusion because both individual and societal health are rooted in these principles. Our Crew is diverse not only in gender, race, ethnicity, sexual orientation, religion, abilities, and age but also in cultural backgrounds, thoughts, and ideas. Celebrating our diversity refreshes, expands, and shapes our perspective, energizing our mission of equitable access to health and wellness for all. We welcome everyone who would like to join us in this mission, with gratitude for the unique life experience each person brings to the table. We’re committed to nurturing an ecosystem of diversity and inclusion in which our Crew can continue to thrive.