Manager, Retail Media

No Relocation Assistance Offered Job Number #173146 - Overland Park, Kansas, United States Retail Media Manager As Retail Media Manager, you will be a part of Hill’s Media team and will be primarily responsible for leading the development and execution of retail media strategies and plans to deliver brand objectives. Your primary tasks include day-to-day management of Hill’s retail media partners and partnering with Hill’s shopper marketing teams to align media activations to national media and marketing plans. This position requires the ability to work cross-functionally in a highly visible role while balancing a range of projects and priorities. Extensive experience in planning, executing, and reporting on large-scale full-funnel media campaigns across paid channels is a must. Responsibilities Develop and execute retail media strategies and plans with each lead customer, aligning brand’s overall business and media strategy. Deep understanding of the retailer, their plans and overall media and the role the brand plays. Partner with shopper marketing teams to align the media plans to the overall shopper marketing initiatives. Partner with brand and e‑Commerce teams to ensure retail media campaigns are integrated with broader marketing and brand media strategies. Closely work with retailer’s agency to manage media buys, placements, execution and optimization to deliver the agreed plan. Develop audience definitions for each customer’s media plan, working with data to identify resolution parties and customer first‑party data. Manage quality assurance of media campaign activation, ensuring all buys meet best practices and contracted details. Ensure campaigns are optimizing and delivering to priority media and brand KPIs. Spearhead the clean‑room use cases to drive efficiencies and obtain insights on actual media execution. Establish and maintain a robust reporting framework to track key performance indicators (KPIs) such as sales, share of voice, MMM, return on ad spend (ROAS), and audience strategy. Generate weekly, monthly, and quarterly performance reports, providing clear, concise summaries of campaign performance and key learnings. Analyze large datasets to uncover trends, identify insights, and make data‑backed recommendations for campaign optimization and future strategy. Share findings across retail media teams to build best practices and benchmarks for future retail marketing activations. Serve as the internal subject‑matter expert on all things retail media, providing guidance and training to cross‑functional teams. Stay up to date on the latest platform updates, best practices, and industry developments. Actively participate in joint business planning with our retail partners to leverage their advertising capabilities effectively. Required Qualifications Bachelor’s Degree in Marketing, Media, or related field. 5+ years of media experience (media planning, buying, analytics, optimization, execution). Preferred Qualifications 2+ years of retail media experience. Proven track record of managing significant media budgets and achieving strong ROI. Expert‑level knowledge of major media platforms, including Amazon Ads (Amazon Marketing Cloud a plus), Google, and DSPs. Strong analytical skills with the ability to interpret data from various sources and relate them back to business goals and objectives. Excellent communication and presentation skills, with the ability to distill complex data into clear, actionable insights for a non‑technical audience. Highly organized, detail‑oriented, and capable of managing multiple projects simultaneously. Proactive and self‑motivated with a strong sense of ownership and accountability. Familiarity with marketing attribution models and incrementality testing. Compensation and Benefits Salary Range: $109,600.00 – $155,000.00 USD. Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit‑sharing, and long‑term incentives for executive‑level roles. Benefits include comprehensive medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays. Paid sick leave is adjusted based on role and location in accordance with local laws. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. #J-18808-Ljbffr Hill's Pet Nutrition