Senior Marketing & Communications Lead

Job Description

Job Description

About aiEDU

The AI Education Project (aiEDU) is a fast-growing 501(c)(3) nonprofit on a mission to make AI literacy accessible to every learner. We equip students—especially those disproportionately impacted by AI and automation—with the conceptual knowledge and durable skills they need to thrive as future workers, creators, consumers, and citizens in an AI-driven world.

Founded in 2019, aiEDU has grown into a national leader in K-12 AI readiness, with curriculum and programs reaching students across all 50 states. Our work is powered by partners and funders who share our vision—including Google.org, Salesforce, Amazon, and NewSchools Venture Fund, alongside leading philanthropies like the Walton Family Foundation, Overdeck Family Foundation, Patrick J. McGovern Foundation, and Gates Foundation.

Reporting to the Chief of Staff (interim: CEO), the Senior Marketing & Communications Lead will build and run aiEDU's content and media engine — the systems, workflows, and channels that turn aiEDU's work into reach, influence, and partnerships. This is a builder's role as much as a marketer's role: alongside producing high-quality marketing and communications materials, the Lead will design repeatable, AI-accelerated workflows that let a small team punch well above its weight and help the rest of aiEDU communicate on-brand.

Core responsibilities span content development and production, distribution and audience growth, media relations and thought leadership, and organization-wide MarCom alignment. The Lead will collaborate with internal and external stakeholders, including Programs, Learning, and Development as well as funders, NGO partners, and education systems to align messaging and storytelling, support aiEDU's growing work with school districts and systems by helping reach and engage district leaders, and continually sharpen how aiEDU shows up across both traditional and AI-driven channels, including the fast-emerging world of AI search.

The Lead will also own a practical measurement layer — tracking not just activity but outcomes and AI-era visibility — to ensure strategies are working and to inform how they evolve. This is an excellent opportunity for a strategic, hands-on marketer who is fluent in AI, energized by building systems, and excited to shape and amplify aiEDU's narrative and impact.

• Location: Fully remote. Up to 15% travel within the United States may be required.
• Compensation: The compensation for this role is $125,000 - $135,000
• We offer a comprehensive benefits package, including full health, dental, and vision coverage for you and any dependents, plus life insurance, short-term and long-term disability insurance, flexible work hours and location, 15 annual organization holidays and flexible paid time off, up to 16 weeks of paid parental leave, a generous annual stipend for home office expenses and professional development, and a 401k match of 4% vested immediately. For more details regarding our benefits, visit: aiedu.org/careers
• Start date: We'd like a candidate to start as soon as possible after receiving an offer, though there is some flexibility.

Digital Marketing and Content Creation

• Market aiEDU's products, services, and events: design and execute campaigns that drive partnerships, downloads, views, participation, and revenue across product and curricular launches, research releases and reports, advocacy milestones and policy moments, and events (e.g., AI Literacy Day, conferences, convenings).
• Support aiEDU's growing partnership work with school districts and systems by helping reach and engage district leaders — building light-touch nurture journeys (e.g., email, LinkedIn, targeted content) that move district decision-makers from awareness to conversation.
• Create compelling content across channels — LinkedIn and Substack, web copy and campaign landing pages, blog posts and newsletters, press kits and one-pagers — and, increasingly, build the templates, prompt libraries, and AI-assisted workflows that let aiEDU produce that content faster and more consistently.
• Oversee end-to-end production of aiEDU Studios content, working with internal teams and vendors to keep output high-quality, on-brand, and aligned to strategic priorities — and build the production workflows (briefs, templates, repurposing pipelines) that turn each episode into clips, social, and written assets.
• Maintain editorial calendars, production timelines, and content workflows.

Distribution & Audience Growth

• Plan distribution and reuse up front: every flagship asset (report, episode, op-ed, launch) ships with a plan for how it will be promoted and repurposed across channels, rather than published once and left on its own.
• Grow aiEDU's owned audiences — Substack, newsletter, LinkedIn — against clear reach and engagement goals, not just a publishing cadence.
• Activate executive and staff voices, including aiEDU's leadership, as primary distribution channels, supporting executive-led content and amplification.
• Develop partner, funder, and ecosystem relationships as deliberate distribution paths for co-created and co-branded content.

Communications & Media Relations

• Position aiEDU and its leaders as the trusted, go-to authority on AI literacy and readiness — pitching and supporting earned media, podcasts, op-eds, and speaking opportunities, and maintaining media lists and relationships.
• Support the distribution of media advisories, briefing materials, and rapid-response communications as needed; prepare media activity reports.
• Build aiEDU's visibility in AI search and answer engines (AEO/GEO): structure content and original research so that tools like ChatGPT, Perplexity, Gemini, Google AI Overviews, and Claude cite aiEDU when people ask about AI in education.
• Help shape co-branded communications, announcements, and shared storytelling with partners and funders.

Marketing Operations & Systems

• Build and maintain the AI-first infrastructure behind the marketing function: reusable workflows, prompt libraries, brand-trained knowledge bases, templates, and lightweight tools that increase output and consistency.
• Identify where AI can responsibly automate or accelerate work (drafting, repurposing, reporting, monitoring) and where human judgment and creativity should lead.
• Document and steward MarCom standards so these systems are usable by the whole organization, not just the marketing team.

Internal Communications & MarCom Alignment

• Develop internal communications that keep staff informed and aligned on messaging, campaigns, and organizational priorities.
• Create centralized, on-brand MarCom materials and enable other teams to self-serve on presentations, meetings, and everyday communications using shared templates and the systems above.

Executive & Advocacy Support

• Draft talking points, briefs, and background materials for presentations and panels, advocacy meetings and policy conversations, and partner and funder engagements.

Listening, Research & Measurement

• Monitor media, policy, and education conversations relevant to AI and education, flagging opportunities for aiEDU to engage, and share insights with the Director to inform strategy.
• Own a practical measurement layer that tracks both traditional performance (reach, engagement, conversion, partnership pipeline) and AI-era visibility (how often aiEDU is cited or mentioned in AI-generated answers), and translate it into recommendations that shape what aiEDU does next.