Lifecycle Marketing Manager
$1,000 per monthMOONSHOT Inc
Moonshot is the "Robinhood for DeFi"-an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface.
Since our launch in July 2024, we've attracted 2M+ users. Our mission: Make moonshots possible for everyone. Our vision: Make a world where life-changing financial outcomes are within everyone's reach. Everyone on our team is both a decision-maker and an implementer-united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You'll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance. This role is full-time, preferably located in NYC. Open to remote for the right candidate. The Opportunity As a Lifecycle / Retention Manager (Braze) at Moonshot, you'll own Braze end-to-end (email, push, in-app messaging, segmentation, journeys, and reactivation) and drive in-app retention efforts (promotions, loyalty rewards, daily missions, etc). Experience in sports betting, crypto, consumer apps, or trading environments is a strong plus. Responsibilities:
In The Wild
Since our launch in July 2024, we've attracted 2M+ users. Our mission: Make moonshots possible for everyone. Our vision: Make a world where life-changing financial outcomes are within everyone's reach. Everyone on our team is both a decision-maker and an implementer-united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You'll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance. This role is full-time, preferably located in NYC. Open to remote for the right candidate. The Opportunity As a Lifecycle / Retention Manager (Braze) at Moonshot, you'll own Braze end-to-end (email, push, in-app messaging, segmentation, journeys, and reactivation) and drive in-app retention efforts (promotions, loyalty rewards, daily missions, etc). Experience in sports betting, crypto, consumer apps, or trading environments is a strong plus. Responsibilities:
- Own all lifecycle messaging in Braze (email, push, in-app, inbox)
- Build and maintain automated onboarding, retention, and win-back flows
- Create dynamic segmentation and triggered journeys
- Set up and monitor promotions and targeted incentives
- Own and grow loyalty and retention efforts across the in-app user experience
- Run A/B tests and weekly lifecycle experiments
- Track activation → retention → reactivation KPIs and report learnings
- Analyze customer behavior, retention metrics, and cohort lifetime value to identify insights and opportunities to help drive growth strategy
- 3+ years in Lifecycle / CRM / Retention for a consumer app
- Hands-on proficiency in Braze (canvas, segmentation, etc.)
- Familiarity with consumer app promotion design, fulfillment, and ROI analysis
- Experience moving metrics, not just sending messages
- Strong short-form copy instincts (mobile-first)
- Comfort using data to inform decisions
- Crypto / trading / sportsbook / DFS experience
- Understanding of trader psychology, incentives, and habit loops
- NYC preferred (will have to travel for in-person sprints)
- Remote
- Competitive salary
- Equity opportunities
- 5% 401(k) Match
- Health benefits (75% premium coverage) + $150,000 in life insurance coverage
- $1,000 one time office set up stipend
- Flexible PTO
In The Wild
- Moonshot
- Forbes
- The Block
- The Crypto Times
Vacancy posted 10 hours ago
Similar jobs that could be interesting for youBased on the Lifecycle Marketing Manager in New York, NY vacancy
$140k - $170k
...from investors like Accel and Tiger Global. About the Role: We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will focus on driving new user conversion and early engagement, and will be...SuggestedTelecommunications and Technology
New York, NY1 day ago$100k - $140k
...Senior Lifecycle Marketing Manager We're looking for a Senior Lifecycle Marketing Manager to own end-to-end execution across assigned lifecycle channels — driving measurable performance through smart automation, rigorous experimentation, and data-backed creative strategy...SuggestedFull timeTemporary workFlexible hoursBankrate
New York, NY2 days ago$148k - $203.5k
...collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At... ...expert to join Faire's Growth Marketing team. As a Senior Lifecycle Marketing Manager, you'll be responsible for ideating, executing, and...SuggestedWork experience placementWork at officeLocal areaRemote workMonday to FridayFlexible hours3 days per weekFaire Inc
New York, NY4 days ago$150k
...Senior Lifecycle Marketing Manager Uphold is looking to hire a Senior Lifecycle Marketing Manager to join their team. This is a full-time position that is based in New York NY. Uphold - A global, multi-asset digital trading platform with more than 10M users. Location...SuggestedFull timeBetswap.gg
New York, NY22 hours ago$150k - $160k
...Quiet Capital, Craft Ventures and Jeff Fluhr (Founder of Stubhub). The Role We're looking for a strategic, hands-on Lifecycle Marketing Manager to drive acquisition and engagement across our portfolio of brands. In this role, you'll own our full CRM communication...SuggestedWork at officeWorldwideFlexible hoursInspira Education
New York, NY2 days ago$85k - $100k
...Lifecycle Marketing Manager Business Insider is hiring a Lifecycle Marketing Manager to join our Growth Marketing team. This role will focus on driving engagement, conversions, and retention among our core audience - transforming casual readers into loyal subscribers...Casual workWork at officeFlexible hoursINSIDER
New York, NY2 days ago$130k - $190k
...Marketing • New York, New York • In-office Apply Refer someone Apply Refer someone Profound is the marketing... ...at the frontier of AI, come build it with us. As our Lifecycle Marketing Manager, you'll own how Profound engages every contact from the...Work at officeShift workProfound
New York, NY2 days ago$70k - $80k
...Transparent & Open Communication; Growth Mindset; Championing Equality; Caring Teams & Communities. Job Summary: The Manager, Lifecycle Marketing is responsible for owning the journey layer of the modern Marketing and Communications ecosystem. Reporting to the VP...Temporary workSummer workWork at officeImmediate startRemote workLong distanceFlexible hoursAcelero Learning
New York, NY2 days ago$125k - $175k
...delivering the best products from across the web with unmatched accuracy, quality, and trust. The Role We're hiring a Lifecycle Marketer to own how we communicate with our users after they walk in the door. We have the some of the basics in place but this is...Remote workFlexible hoursWizard
New York, NY2 days ago- ...About The Role We're looking for a Lifecycle Marketing Manager who lives and breathes email marketing to own customer engagement at scale. This isn't a role about sending newsletters. It's about architecting the automated communications that drive billions in annual...Work at officeShift work
AtoB
New York, NY3 days ago $110k - $164.44k
...Lifecycle Marketing Manager Want to help everyday Americans invest and build wealth? Financial inequality is increasing, and too many people are getting left behind. At Stash, we're passionate about democratizing wealth creation through education, advice, and products...Work at officeWork from homeFlexible hoursStash
New York, NY4 days ago- ...every physician access to the collective wisdom of medicine, no matter where they practice. The Role We're looking for a Lifecycle Marketing Lead to own how physicians experience Mednet across their entire journey, from the moment they verify their credentials,...
Mednet Inc
New York, NY1 day ago $100k - $200k
...Description As a Lifecycle Marketing Lead at Rylo, you'll build users' engagement journey and the system that turns first-time users into people who can't imagine going back. This is a key role, reporting directly to the VP of Growth. You will design the communication...Rylo Inc.
New York, NY1 day ago- ...Head of Lifecycle Marketing About the Company Expanding financial technology (FinTech) & wealth management platform Industry Internet Type Privately Held, VC-backed Founded 2009 Employees 51-200 Funding $101-$200 million...
Confidential
New York, NY3 days ago - ...our roles will require you to be in-person at our NYC HQ (located in Union Square) About the Role We're looking for a Lifecycle Marketing Lead to own the end-to-end customer journey across Captions' products. In this role, you'll build and scale lifecycle...Full timeLocal areaNight shift
Mirage
New York, NY3 days ago - ...Lifecycle Marketing Lead Prosper Health is on a mission to make life happier and healthier for autistic and neurodivergent adults. Despite... ...Design and execute structured experimentation. Build and manage a rigorous testing roadmap focused on business outcomes....
Prosper Health
New York, NY2 days ago $1,000 per month
...Senior Lifecycle Marketing Manager Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem...Temporary workWork at officeImmediate startRemote workFlexible hoursCredit Genie
New York, NY4 days ago$115k - $145k
...Mednet is searching for a Lifecycle Marketing Manager in New York who will own the entire physician engagement process. This high-ownership role involves designing multi-channel marketing campaigns and ensuring effective lifecycle management from onboarding to reactivation...Mednet Inc
New York, NY4 days ago$66k - $77k
...Part of What's Next Help shape how millions of readers connect with some of the world's most iconic media brands. As Manager, Lifecycle Marketing, you'll play a key role in evolving our customer journey through personalized, data-driven email experiences that deepen...Work at officeLocal areaHearst
New York, NY1 day ago$110k - $125k
...Overview Sr. Manager, CRM & Lifecycle Marketing to lead lifecycle strategy across the customer journey. This is not a traditional email and SMS role. It is a high-impact, cross-functional leadership role responsible for orchestrating how the Foot Locker Inc banners convert...Temporary workSeasonal workFlexible hoursFoot Locker
New York, NY22 hours ago$70k - $75k
...is looking for a savvy, creative Email Marketing Specialist to join the Marketing team. You... ...with users. Responsibilities Email & Lifecycle Marketing Create, write, design, and launch... ...and lead-nurture development. Build and manage B2B user journeys and email lifecycle...Full timeOdie Pet Insurance
New York, NY4 days ago- ...CRM & Promotion Execution: Owning the full lifecycle of campaigns, from building and launching targeted communications to managing promo codes and ensuring precise user targeting... ...glue" between diverse departments like Marketing, CRM, and Product (Eats). Technical Documentation...Work experience placement
Ipro Networks Pte. Ltd.
New York, NY4 days ago $63.9k - $147.4k
...About the Role : As a Paid Social Manager, you will lead the strategy, execution, and optimization... ...dashboards Bachelor’s degree in marketing, communications, or a related field... ...offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer,...Work at officeWithin
New York, NY22 hours ago- ...based) About the Role We’re looking for a Paid Search Manager to join our growing performance marketing team. You’ll be part of one of our lean, fast-moving... ...collaboration. What You’ll Do Own the full lifecycle of paid search campaigns: planning, building, launching...Remote work
NoBoringDesign
New York, NY3 days ago $150k
...challenging, we want to hear from you! Apply here! The Opportunity We are seeking a talented and data-driven Senior Lifecycle Marketing Manager to help lead the lifecycle engagement strategy for Uphold's Consumer Division. Reporting to VP of Base Marketing, this...Full timeWork at officeHome office- ...equivalent experience 5+ years of growth marketing experience, hands on, executing, and... ...involves We are seeking a Growth Marketing Manager to run paid social channel efforts across... ...teams at Harry’s including Product, Lifecycle & Engagement, Brand Marketing, and more...
Harry's
New York, NY2 days ago $150k - $160k
...nourish the world. About The Team Growth Marketing Team focuses on driving all new revenue... ...marketers. The Role As our Growth Marketing Manager, Paid Social you will take full... ...Collaborate cross‑functionally with SEO, product, lifecycle, and creative teams to close gaps in the...CookUnity
New York, NY4 days ago$101k - $130k
...lasting change and help more people access the care they deserve, we’d love to meet you. About the Role We’re seeking a Lifecycle Marketing Manager to own the full user lifecycle at Charlie Health. This person will manage the activation, engagement, and retention of...Full timeWork at officeLocal area$90k - $105k
...provider in the US is hiring for a Paid Search Manager to join their talented team. They have... ...will work closely with the growth marketing leadership team, and own execution of paid... ...lead volume across products and lifecycle stages Lead execution across Search, Performance...80Twenty
New York, NY22 hours ago$85k - $95k
...Join to apply for the Paid Search Manager role at Clutch 1 day ago Be among the first 2... ...years of direct experience in Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a... ...Search Marketing Manager” roles. Senior Lifecycle Marketing Manager, Personal Loans New York...Full timeClutch
New York, NY4 days ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Lifecycle Marketing Manager. Be the first to apply!
Related searches
- business development manager digital marketing New York, NY
- relationship marketing manager New York, NY
- director capital markets New York, NY
- scientific marketing manager New York, NY
- retail marketing manager New York, NY
- director of marketing and business development New York, NY
- market sales manager New York, NY
- director of retention marketing New York, NY
- director marketing analytics New York, NY
- email marketing manager New York, NY