Lifecycle Marketing Manager

About The Role

We're looking for a Lifecycle Marketing Manager who lives and breathes email marketing to own customer engagement at scale. This isn't a role about sending newsletters. It's about architecting the automated communications that drive billions in annual payment volume, reduce churn, activate dormant accounts, and turn satisfied customers into advocates. You'll build the system that keeps fleet managers and drivers engaged with AtoB every day.

This is a hands-on builder role. You'll own the entire lifecycle marketing engine from strategy to execution. You'll work directly in HubSpot, design complex multi-touch flows, run experiments, analyze data, and use AI-driven tools to amplify your impact. If you're the kind of marketer who gets excited about open rates, conversion funnels, and finding the perfect subject line, this role is for you.

What You'll Do

• Own the end-to-end lifecycle marketing strategy and execution, from onboarding sequences to win-back campaigns, driving engagement across our customer base of fleet managers and drivers
• Build and optimize complex, multi-channel email flows in HubSpot that guide customers through onboarding, feature adoption, upsell opportunities, and retention milestones
• Design and execute targeted campaigns based on customer behavior, usage patterns, and lifecycle stage, ensuring the right message reaches the right person at the right time
• Run rigorous A/B tests on subject lines, messaging, timing, creative, and audience segmentation to continuously improve performance metrics (open rates, click-through rates, conversion rates)
• Partner cross-functionally with Product, Sales, Partnerships, and Customer Success to align on messaging, identify engagement opportunities, and surface insights from customer behavior data
• Leverage AI-driven workflows (tools like Claude Code, Cursor, or similar platforms) to automate repetitive tasks, scale creative production, and unlock efficiency gains in campaign execution
• Analyze campaign performance and customer engagement data to surface actionable insights, recommend strategic shifts, and report on the business impact of lifecycle marketing programs
• Maintain rigorous quality standards across all customer communications, ensuring brand consistency, technical accuracy, and empathy for our customer base

What We're Looking For

• 4-6 years of experience in lifecycle marketing, email marketing, or customer engagement roles, with a proven track record of driving measurable business outcomes through automated campaigns
• Deep expertise in HubSpot and modern email marketing platforms, with hands-on experience building complex automation workflows, segmentation strategies, and multi-touch nurture programs
• Strong analytical skills with fluency in interpreting marketing metrics, customer data, and A/B test results to inform strategy and optimize performance
• A creative, strategic thinker who doesn't just execute campaigns but finds new ways to engage customers, spark action, and solve problems through communication
• Demonstrated ability to work with AI-driven tools (Claude Code, Cursor, or similar platforms) to enhance productivity, streamline workflows, and scale marketing operations
• Excellent copywriting and storytelling skills, with the ability to write clear, compelling messages for diverse audiences (from fleet managers to drivers on the road)
• Comfort with ambiguity and a builder mentality. You thrive in environments where you own outcomes, build systems from scratch, and move fast with limited oversight

Nice To Have

• Experience in fintech, payments, or B2B SaaS, particularly in industries with complex, multi-stakeholder customer bases
• Familiarity with SQL or experience pulling and analyzing data directly from databases or analytics platforms
• Background in growth marketing or product-led growth, with experience driving activation, engagement, and retention metrics
• Experience working in high-growth startups where you've had to build lifecycle programs with limited resources and maximum impact

What We Offer

Compensation: Competitive base salary plus equity. We're building something big, and we want you to share in the upside.

Benefits: Comprehensive health, dental, and vision insurance. 401(k) with company match. Generous PTO and parental leave. Commuter benefits.

Location: This role is based in our San Francisco office or our New York office. We believe in-person collaboration drives better outcomes, especially in a high-growth environment. You'll work closely with Product, Sales, and leadership teams who are all based here.

Culture: You'll work alongside staff and senior engineers from Google, Uber, Meta, Shopify, Stripe, Chime, and other leading technology companies. We move fast, we build with purpose, and we center our customers in every decision. We're solving a meaningful problem for an underserved industry, and we're doing it with zero bureaucracy and high ownership.

Growth: This is an opportunity to define the lifecycle marketing function at a company processing billions in annual payment volume. You'll have visibility with leadership, the autonomy to shape strategy, and the resources to make a real impact.