Senior UX Researcher

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

GEICO is seeking a highly skilled and experienced Senior Researcher, UX Research . As a UX Researcher, you will have a critical role in shaping the user experience of our products and services by utilizing insightful research and data-driven insights.


This position is a hybrid role that requires to be on-site 2-3 days a week at one of the following locations: Bethesda, MD; Palo Alto, CA; Seattle, WA.

Job Responsibilities

• Collaborate with cross-functional teams, including product managers, designers, and engineers, to execute research studies and experimentation. Proactively identify research opportunities and follow through the process from scope, execution, analysis, delivery, and measurement.

• Apply a mixed-methods approach - combining qualitative methods (interviews, ethnography, usability testing) with quantitative methods (surveys, usage analytics, experimentation) - across all phases of the research process, from recruitment and study design through analysis and reporting, to generate insight into user needs, behaviors, and product usage/performance.

• Use usage and behavioral analytics to identify friction, drop-off, and opportunity areas across the end-to-end user journey, triangulating quantitative signals with qualitative findings to explain the "why" behind the data.

• Design, run, and analyze experiments (A/B and multivariate tests) to validate hypotheses and measure the impact of design and product changes on user behavior and business outcomes.

• Conduct journey mapping, task analysis, and service/experience blueprinting to map end-to-end experiences, and connect tactical findings to the broader context of customers' lives, goals, and circumstances beyond a single product interaction.

• Analyze research data, identify patterns, and generate actionable insights that drive actionable insights and informed design decisions. Communicate research findings to stakeholders clearly and compellingly through reports, presentations, and interactive workshops.

• Incorporate AI into the research practice - using AI tools to accelerate analysis, synthesis, and reporting - and contribute research on how customers experience, trust, and adopt AI-driven product features.

• Collaborate closely with product managers, designers, engineers, and other stakeholders to advocate for user-centered design principles. Act as a strategic partner, providing valuable insights and recommendations throughout the product development lifecycle

• Stay current with the latest research methodologies, tools, and industry trends, including emerging AI capabilities and experimentation practices. Continuously evaluate and improve research practices, ensuring the team has the right resources and techniques to deliver impactful results.

Basic Qualifications

• Bachelor's Degree in a related field

• 5+ years of experience (or 3+ with Masters degree) in user experience research

• 5+ years of experience in qualitative and quantitative research methods, including usability testing, surveys, interviews, and ethnographic research, journey mapping and task analysis

Preferred Qualifications

• Ecommerce, Insurance or Financial service industry experience

• Strong expertise in both qualitative and quantitative research methods, including usability testing, surveys, interviews, usage analytics and ethnographic research

• Experience designing and analyzing experiments (A/B/multivariate testing) to inform product and design decisions

• Experience using usage/behavioral analytics tools to surface friction points and opportunities across the user journey

• Experience conducting journey mapping, task analysis, and service/experience blueprinting

• Familiarity incorporating AI tools into the research workflow (e.g., AI-assisted synthesis, transcription, analysis), and/or experience researching AI-powered product features

• Proficient in data analysis and visualization tools, such as PowerBI or Tableau

• Have a solid understanding of user-centered design principles and methodologies.

• Excellent communication and presentation skills, with the ability to convey complex research findings to both technical and non-technical audiences

• Demonstrated ability to influence cross-functional teams and drive user-centric design decisions

• Ability to translate journey-level and product-level findings into the broader context of customers' lives, goals, and life stages

Annual Salary
$109,675.00 - $172,200.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company: Protecting customers through life's twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.