Digital Marketing Specialist

Company Description

About Covista

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

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Job Description

Opportunity at a Glance

We are seeking a strategic and detail-oriented Marketing Specialist to assist in executing paid media creative, reporting, and campaign performance across multiple channels. This role is pivotal in shaping our creative strategy and calendar, optimizing ad performance, and collaborating with internal and external agency stakeholders to drive impactful marketing initiatives. 

Responsibilities

• Own the monthly creative planning process for paid media campaigns.

• Executes end‑to‑end go‑to‑market asset deployment, ensuring all creative materials are finalized, trafficked, and launched across digital and paid media channels to support campaign objectives. 

• Manage & evaluate asset performance and make data-driven decisions on what to add or remove. 

• Traffic new creative assets to media partners and manage launch timelines. 

• Develop insights and produce reports for leadership on campaign creative effectiveness in partnership with the agency, leveraging Google Analytics, platform analytics, Google Ads, and Meta Ads to assess performance and optimize future strategy.

• Analyze campaign performance data (CPA, CTR, ROAS) to drive creative strategy and budget allocation. 

• Design and execute A/B tests for ad copy, creative assets, and landing pages to improve Conversion Rate Optimization (CRO). 

• Lead internal ad copy creation and approval process leveraging  AI tools for ideation and initial drafts. 

• Collaborate with compliance teams to ensure advertising standards are met. 

• Manage media budget invoicing and accruals to ensure accurate media spend and allocation 

• Ensure timely and accurate financial documentation. 

• Performs other duties as assigned and complies with all organizational policies and standards.

Qualifications

• 2–4 years of recent marketing experience planning, creating, executing, and optimizing direct marketing and digital advertising campaigns.

• Hands-on, in-platform experience across major advertising platforms, including Google Ads, Microsoft Ads, SA360, Meta, TikTok, YouTube, and other digital media channels.

• Strong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations.

• Self-starter with a "do whatever it takes" mentality, comfortable operating in a fast-paced environment with limited direction.

• Demonstrated ability to launch initiatives, learn quickly, fail fast, iterate, and continuously improve performance based on data and outcomes.

• Experience managing campaigns across multiple channels and stages of the marketing funnel.

• Strong communication and collaboration skills with the ability to work effectively across cross-functional teams.

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $60,000 and $90,000. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Covista offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  For more information related to our benefits please visit:
  

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation