Brand Manager - CPG packaging [Remote]
SGS Consulting
Remote
- Remote job
Job Responsibilities:
- Develop and maintain a rolling Consumer Learning Plan.
- Prioritize research across innovation, claims, packaging, communications, and renovation.
- Participate in strategic meetings and translate business needs into insight frameworks.
- Provide future focused category and consumer POVs (including 2028+ opportunities).
- Lead qualitative and quantitative research supporting 2027 initiatives (Kahuna, Nutrient Bloom, Vanilla Dream).
- Conduct volumetrics, naming exploration, and comms/claims guidance for innovation pipelines.
- Provide agile research alternatives as timelines or budgets shift.
- Support assessment of potential Mist line extension.
- Identify and coordinate agile research vendors and platforms.
- Background in consumer insights, brand strategy, CPG, or consumer health.
- Strong expertise in research design and agile qualitative/quantitative methodologies.
- Ability to distill complex insights into clear, executive ready recommendations.
- Experience with volumetrics, naming, claims, and communications testing.
- Vendor management experience with research and insight platforms.
- Excellent communication, synthesis, and strategic problem solving skills.
- Comfortable working flexibly within shifting project timelines and priorities.
- Minimum Education: Bachelors Degree
- Minimum 15 years of experience
- Build templates, claim matrices, and reusable decision frameworks.
- Maintain an Insight Repository aligned with processes (if applicable).
Skills:
- Strategic Thinking & Leadership
- Strong leadership abilities with experience working in Agile environments.
- Consumer Packaging Experience
- Background in consumer-packaged goods (CPG)
- experience with companies like - Previous experience in similar role at: Johnson & Johnson, or L’Oréal is acceptable but not required to be pharma-specific.
- Minimum of 15 years in relevant roles.
- Proficiency with databases (iKnow, Demand Landscaping (internal tools), data gathering tools
- SharePoint reporting, shared systems, and creating presentations (PowerPoint).
- Consumer Insights Background
- Especially within beauty or personal care categories.
Education/Experience:
- Bachelors Degree
Vacancy posted 7 days ago
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