Digital Marketing Lead (Demand Generation)

Sonicu delivers modern, smart, and reliable monitoring solutions that protect people and products while keeping operations compliant. Its integrated, cloud-based platform combines wireless sensors, automated alerts, and built-in redundancy to safeguard critical assets around the clock. Serving hospitals, pharmacies, laboratories, food distribution centers, and commercial kitchens, Sonicu simplifies monitoring with straightforward installation, streamlined reporting, and reduced manual effort. Trusted by organizations in regulated and mission-critical environments, Sonicu enables customers to prioritize safety, compliance, and operational peace of mind while relying on robust technology support. Role Summary The Digital Marketing Lead is responsible for executing and optimizing Sonicu’s digital marketing programs to increase brand visibility, generate qualified leads, improve conversion, and support revenue growth. This role manages key digital channels, develops campaigns, analyzes performance, and identifies opportunities to improve marketing effectiveness. Key Responsibilities Digital Campaign Development & Execution Manage the planning, execution, and optimization of multi-channel digital marketing campaigns across email, paid media, website, SEO, and other digital channels. Coordinate digital initiatives that align with company marketing goals and priorities. Identify opportunities to improve campaign performance through testing, optimization, and data-driven recommendations. Help improve marketing processes, documentation, and execution workflows. Performance Optimization & Analytics Execute testing and optimization efforts to improve campaign performance, engagement, conversion rates, and lead quality. Monitor and analyze marketing performance data and translate insights into actionable recommendations Provide reporting and visibility into marketing performance, campaign impact, and growth opportunities Collaborate with Sales to support lead generation initiatives, campaign follow-up, and feedback loops that improve marketing effectiveness. Support improvements to Marketing and Sales processes and communication. Cross-Functional Marketing Collaboration Provide insights and recommendations to improve digital marketing performance and campaign effectiveness. Coordinate digital initiatives across channels to ensure consistent messaging and customer experiences. Collaborate with internal teams and external resources to execute marketing initiatives Bringing new ideas and approaches to campaign execution and optimization Improving marketing processes and campaign execution Developing campaigns that support business goals and customer needs Collaborating effectively with Marketing and Sales teams Using data, insights, and experimentation to continuously improve performance Requirements 3–5+ years of experience in digital marketing, campaign management, or a related B2B marketing role. Experience executing digital campaigns that generate leads and support business objectives. Experience marketing in a B2B SaaS, technology, healthcare, or other complex sales environment preferred. Experience working with marketing automation, CRM, analytics, and digital marketing platforms (HubSpot, Google Analytics, paid media platforms, or similar tools) preferred. Location: Indianapolis, Indiana (local candidates preferred) Work Arrangement: Hybrid opportunity Reports to: Head of Marketing This is an individual contributor role with ownership of key digital marketing initiatives. #J-18808-Ljbffr Sonicu