Director, Brand & Experience Strategy

Director, Performance Creative Strategy

This is a role for someone who has never been comfortable living on just one side of the marketing equation (art or science) because they've always needed both. The Director, Performance Creative Strategy is a multi-discipline operator: equal parts analyst, strategic thinker, and connective force across brand, media, and creative teams inside and outside the agency. They move fluidly across client portfolios, embedding themselves wherever performance creative strategy is needed, and they leave every engagement sharper than they found it.

They are integral connective tissue between teams, fluent in media, and skilled at developing the strategic briefs, test approaches, content and messaging frameworks, or plans needed to keep work moving with clarity and purpose. They work closely with creative and media teams to ensure accurate, high-quality execution, and they stay close enough to the work to know when something needs to shift. This person has a strong command of data — knowing how to organize it, pull meaningful insight from it, and translate those insights into clear recommendations for clients and internal teams on what to do next, regardless of where that data originates.

They take an always listening and learning mindset to everything they do, from tracking creative assets in market to reading trends or interpreting performance signals. Strong communicators and critical thinkers, they lead client and internal discussions with confidence, always guiding smarter decisions, and always looking for opportunities to improve marketing efforts and grow the business. This is an opportunity for someone who wants to sit at the intersection of creativity, data, and modern performance marketing.

Responsibilities

• Develop creative test strategies and roadmaps, coordinating with creative and media teams to ensure sound execution and measurement of recommendations.
• Author creative briefs that bring together audience insight, channel context, and message direction and working alongside creative teams through to execution
• Build strategic deliverables beyond the brief, including things like learning agendas, content frameworks, messaging hierarchies, competitive analysis
• Establish always-on campaign listening practices: tracking creative assets in market, identifying what's working, and translating performance into clear optimization recommendations to guide decisioning
• Organize and analyze data from multiple sources, surfacing actionable insights and communicating next steps clearly to clients and internal teams.
• Partner with brand and media strategy teams to ensure creative is built with distribution logic and audience segmentation in mind from the start.
• Operate as connective tissue across strategy, creative, media, analytics, and technology.
• Maintain a working understanding of DCO platforms and apply that knowledge where appropriate for client needs.
• Stay current on emerging tools and technologies shaping performance marketing, bringing that knowledge into strategic recommendations proactively.

Qualifications

• At least 3 years of experience as a creative performance strategist working in digital, ideally across programmatic video, display, and multiple social platforms, or with significant depth in at least one of these areas.
• At least 5 years of total experience in performance marketing, with a demonstrated ability to connect creative decisions to measurable performance outcomes.
• Experience developing a range of strategic deliverables: creative briefs, test strategies, content frameworks, etc, as well as the judgment to know what the moment calls for.
• Strong analytical thinking with the ability to organize data from multiple sources, pull meaningful insight, and translate findings into clear, confident recommendations for clients and internal teams.
• A track record of collaboration with account, creative and media teams.
• Strong client and internal communication skills, with experience leading discussions, presenting recommendations, and identifying opportunities.
• Comfortable managing across multiple accounts and client challenges simultaneously.
• Some experience with DCO platforms; deep expertise not required, but familiarity with how and when to apply them is expected.
• Genuine enthusiasm for the latest tools, platforms, and technologies shaping performance marketing.
• Bachelor's degree in a business-related or equivalent field.
• B2B2C experience and fluency in marketing research methodologies are a plus.