Associate Director of Lower School Admissions

Job Description

Job Description

J ob Title : Associate Director of Lower School Admissions

Department : Admissions

Reports To : Director of Admissions

Status: Full-Time (40 hours), Exempt

Position Summary

The Associate Director of Lower School Admissions is a 12‑month, full‑time role reporting to the Director of Admissions. As the primary representative for CHCA's North Campus Early Childhood Learning Center and Lower School (PK2–Grade 6), this position functions as a relationship‑driven account manager-cultivating, stewarding, and converting prospective family inquiries into long‑term enrollment commitments.

This role requires strong sales acumen, exceptional customer service, and a deep understanding of CHCA's mission, academic building level transitions, student life, and culture. The Associate Director guides families through each stage of the admissions journey with professionalism, hospitality, and a consultative, solutions‑focused approach that reflects CHCA's Christ‑centered distinctives.

This position is directly responsible for driving enrollment growth for the Blake Lindner Thompson Early Childhood Learning Center (ECLC) and two Lower School campuses- Edyth B. Lindner Elementary Campus (EBL) and Founders' Campus, including the development of strategic annual enrollment plans for each location.

Key Responsibilities:

Sales, Relationship Management & Customer Service

· Serve as the primary "account owner" for all prospective Early Learning and Lower School families from inquiry through enrollment.

· Build trust‑based, mission‑aligned relationships that support strong conversion throughout the sales funnel.

· Deliver concierge‑level customer service-anticipating needs, responding promptly, and providing personalized follow‑up.

· Conduct discovery conversations to understand family priorities and effectively communicate CHCA's value proposition.

· Maintain a "traffic‑light relationship health system" (green/yellow/red) to monitor the strength of each prospective family relationship and guide personalized outreach strategies.

· Maintain professionalism, empathy, and composure in sensitive or high‑pressure situations.

· Steward proactive communication to ensure a seamless admissions experience.

Strategic Enrollment Planning

· Develop and execute annual enrollment plans for ECLC, EBL, and Founders' Campuses.

· Analyze demographic trends, enrollment data, and community insights to inform recruitment strategies.

· Identify growth opportunities and build targeted outreach campaigns to support campus‑specific goals.

· Partner with the Director of Admissions to forecast enrollment, establish conversion targets, and monitor progress toward annual goals.

Sales Funnel Ownership

· Manage and track all stages of the admissions funnel from inquiry through enrollment for both campuses.

· Provide regular reporting on lead quality, conversion trends, and funnel health.

· Identify opportunities for re‑engagement, targeted follow-up, and improved conversion strategies.

· Maintain CRM data accuracy to support high‑quality forecasting and strategic decisions.

Admissions Process Management

· Coordinate tours, shadow days, interviews, and testing for ECLC, EBL, and Founders' applicants.

· Ensure families receive a consistent, high‑touch, Christ‑centered experience at each building level.

· Maintain accurate records and manage workflows using CRM/admissions software.

· Participate in the Tuition Assistance Committee, supporting equitable, mission-aligned decisions.

Campus Tours & Recruitment Experiences

· Conduct compelling, mission‑aligned tours tailored to each family's interests and each campus's distinct features.

· Manage tour scheduling for ECLC, EBL, and Founders' campuses.

· Collaborate with principals, faculty, program leaders, and students to create meaningful visit experiences.

Event Coordination & Strategic Partnerships

· Coordinate and execute admissions-focused events and recruitment experiences that support enrollment goals for ECLC, EBL, and Founders' Campuses.

· Plan and support high-impact events such as open houses, tours, and community engagement opportunities that reflect CHCA's Christ-centered mission.

· Partner with campus leadership, faculty, Marketing & Communications, and other internal teams to deliver cohesive, high-quality event experiences.

· Ensure all events deliver a warm, hospitable, and high-touch experience for prospective families.

Cross‑Department Collaboration

· Partner with principals, teachers, athletics, arts, spiritual life, and student programs to create impactful interactions for prospective families.

· Collaborate with the Director of Admissions and Financial Aid Specialist on tuition and aid processes.

· Work with Marketing & Communications on messaging, campaigns, and visibility efforts.

Data, Reporting & Systems Management

· Use CRM systems to track tasks, monitor engagement, and maintain clean, accurate records.

· Provide data insights, funnel updates, and enrollment forecasts to the Director of Admissions.

· Identify trends and inform ongoing improvement of customer experience and recruitment strategies.

Competencies & Skills

· Exceptional relationship‑building skills

· Strong sales and consultative communication abilities

· Customer‑focused mindset with hospitality instincts

· Excellent written and verbal communication

· Ability to curate compelling, memorable experiences aligned with audience needs and interests

· Strong organizational skills and attention to detail

· Ability to manage multiple priorities with consistent follow‑through

· Professionalism, emotional intelligence, and problem‑solving skills

· Collaborative and mission‑aligned

· Comfort with technology, CRM systems, and data‑driven decision‑making

Required Qualifications

· Bachelor's degree (BS/BA)

· Experience in account management, sales, customer success, or admissions; education sector experience is a plus

· Proficiency with Microsoft Office; experience with CRM/admissions systems

· Commitment to CHCA's Christian mission and ability to represent it authentically

· Ability to lift up to 40 lbs and stand for extended periods during events

· Availability for occasional evenings and weekends

CHCA is an equal opportunity employer. All qualified candidates will be considered.

Essential functions under the Americans with Disabilities Act may include any of the duties, knowledge and skills listed above. This list is illustrative only and is not a comprehensive listing of all functions and duties performed by employees in this position. Regular attendance is an essential function of this job.

The physical demands, work environment factors, and mental functions described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL DEMANDS: While performing the duties of this job, the employee is required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear; and taste or smell. The employee must occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus.

WORK ENVIRONMENT: The noise level in the work environment is usually moderate.

MENTAL FUNCTIONS: While performing the duties of this job, the employee is required to compare, analyze, communicate, copy, coordinate, instruct, compute, synthesize, evaluate, use interpersonal skills, compile and negotiate.