Senior Director | Growth

Senior Director | Growth

Remote | Full-Time

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Performance meets ecom brand.

POLYWOOD is changing what it means to own outdoor furniture. For 35 years we have built furniture from recycled HDPE lumber, designed to outlast weather, kids, and trends. We are a vertically integrated American manufacturer with a brand growing into something bigger: the outdoor home.

We are looking for a Senior Director of Growth to own how we acquire customers and how we convert them.

This role sits at the center of the commercial engine. You will run paid acquisition across paid social, paid search, programmatic, and catalog. You will also support the strategy behind the digital shopping experience, so the money we spend to bring people to POLYWOOD.com is as efficient as possible.

It is a senior people leader role for someone who can hold strategy and stay very close to the work and the numbers to know what is actually driving results.

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About Us

Growth is one of the core functions inside POLYWOOD’s Brand Marketing organization, the team that brings our brand into the world and into customers’ lives.

This is where performance meets brand, where the budget meets the strategy, and where every dollar we spend earns its place by building POLYWOOD into a brand customers don’t just buy from but believe in

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The Work You’ll Love Doing

This is not a role for someone who wants to manage from a distance.

You will set the strategy, own a meaningful budget, direct a strong agency, and lead a team. You will be trusted to run with it.

You will report to the SVP, Brand Marketing and work with him closely on paid strategy across all channels.

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Where You Will Make an Impact

• Lead POLYWOOD’s paid acquisition strategy across paid social, paid search, programmatic, and catalog/direct mail
• Own annual planning, budget allocation, and channel mix across all paid channels, in partnership with the SVP, Brand Marketing
• Support the strategy behind the POLYWOOD.com shopping experience, including conversion, merchandising direction, and how the site earns the traffic we pay for
• Lead and develop a team, and grow it as the function scales
• Direct the day-to-day relationship with our agency of record, holding them to a high standard on strategy, creative testing, performance, and reporting
• Manage catalog and direct mail strategy, including audience, format, drop calendar, and matchback measurement
• Coordinate retail media investment with the broader paid plan
• Partner with Creative on paid creative testing, performance learnings, and the brief-to-asset pipeline
• Partner with Brand Communications on how creator content shows up in paid
• Own performance reporting across all paid channels, with a clear point of view on what is working, what is not, and where to invest next
• Build a measurement framework that goes past last-click ROAS, including incrementality testing, brand lift, and full-funnel attribution
• Stay ahead of platform shifts, privacy changes, and emerging channels, and bring a real POV on where POLYWOOD should invest next

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What You Bring

You have deep experience in paid media, performance marketing, or growth, ideally at a DTC consumer brand or at an agency running consumer brand accounts.

You have run catalog or direct mail at scale. This is a requirement, not a nice to have. Print is a major part of how we reach customers, and you should be fluent in audience selection, list strategy, format decisions, drop calendars, and matchback measurement.

You know paid social, paid search, and programmatic. You have managed multi-million dollar budgets and you are comfortable deciding where to invest, where to pull back, and how to explain why.

You understand ecommerce. You do not have to have built a site, but you should know what makes one convert and be able to hold that conversation with merchandising and engineering.

You have led people. You know how to hire, develop, and get the best work out of a team.

You are data-driven without being one-dimensional. You know how to optimize for performance, and you also understand that every paid touchpoint either strengthens the brand or wears it down.

You are comfortable managing agency partners. You can collaborate, push back, ask better questions, and hold the work to a higher standard without micromanaging.

You are strategic, and you are willing to dig in.

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What Makes This Role Special

• There is meaningful white space to shape what comes next
• You will lead a team and a strong agency partnership
• You will own both sides of the equation, acquisition and conversion, which almost never sit with one person at this scale
• You will run one of the few remaining catalog programs at real scale, alongside a modern digital stack
• You will be trusted to run with the work
• You will connect growth strategy to the larger purpose of the brand
• You will join a stable, growing company with a brand people know

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If the work described here feels like the right next step in your career, we invite you to apply.

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POLYWOOD is an equal opportunity employer. POLYWOOD evaluates qualified applicants without regard to characteristics protected by federal, state, or local laws.