Product Manager, Digital Marketing Enablement
$130k - $180kIXL Learning
IXL Learning, developer of personalized learning products used by millions of people globally, seeks a Product Manager for IXL’s digital marketing platform. In this role, you will design a data pipeline to supply our marketing teams with the data they need to drive multi-channel digital marketing initiatives that power our strategic business goals and operational needs. This position requires you to be in our San Mateo, CA, headquarters office.
WHAT YOU'LL BE DOING
* Develop a strategic understanding of IXL’s digital marketing efforts and how they’re critical to our business * Collaborate with our digital marketing and email marketing teams to better reach and connect with current and prospective customer * Dig into our data - deeply understand what data is available and how it’s organized to enable impactful targeted and differentiated marketing * Design simple, elegant, and robust solutions that address business needs and align with broader business strategy; provide detailed written specifications for each solution * Help define our approach to address issues and opportunities, focusing on effective integrations with other systems - creating new functionality and enhancing and scaling current functionality * Design data stores and pipelines that optimize digital marketing performance and efficiency, and enable rapid experimentation * Work with engineering to build and deploy a robust data pipeline that supports digital marketing operationsWHAT WE'RE LOOKING FOR
- Bachelor’s or Master’s degree in STEM or a related field
- 5+ years of experience in product management
- Experience focused on multi-channel digital marketing enablement is
- Knowledge of databases and SQL
- Understanding of data pipeline architecture and best practices
- Strong communication skills
- Independent and highly motivated, with a resourceful, “figure-it-out”
ABOUT IXL LEARNING
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:- 1 in 4 students in the United States uses IXL.com [
- Rosetta Stone [ provides an immersive learning
- At IXL, we value diversity in age, race, ethnicity, gender, sexual
- orientation, physical and mental ability, political and religious beliefs, and
- life experience, and we are proud to promote a work environment where
- everyone, from any background, can do their best work. IXL Learning is an
- equal opportunity employer and does not discriminate against applicants and
- employees based on any legally protected category.
$169.32k - $219.12k
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