Social Media Coordinator

Job Title:  Social Media Coordinator 

Department:  Administration  

Reports To:  Administrative Program Manager  
Location: (Hybrid) 
Position Type:  Full-Time   

Salary: $52,000/yr ($25hr) + 8699.00/yr Benefits  + $60,700/yr total compensatin  - -   $68,640/yr ($33hr )+ 8699.00/yr Benefits  = $77,339/yr total compensation

Position Overview  

POCAAN is seeking a creative, hands-on, and mission-driven Social Media Coordinator to grow our digital presence, amplify community voices, and promote our programs and impact. 

This is a dynamic, multi-functional role. While social media and content creation are the primary focus, this position also supports communications, outreach, and day-to-day organizational needs. The ideal candidate is adaptable, collaborative, and passionate about social justice and community engagement and outreach. 

Key Responsibilities 

Social Media Strategy & Content 

• Develop and implement a comprehensive social media strategy aligned with POCAAN’s mission and strategic plan.  

• Create, edit, and publish engaging content (photos, videos, graphics, reels, stories, captions) 

• Manage daily activity across platforms (Facebook, Blue, Instagram, LinkedIn, TikTok, and X) 

• Maintain a consistent posting schedule and content calendar (Content is posted at least daily or every other day).  

• Produce culturally relevant storytelling that highlights community outreach and impact 

Content Creation & Brand Storytelling 

• Capture and edit photo and video content for campaigns, events, and programs 

• Design graphics using Canva, Adobe Creative Suite, or similar tools 

• Develop creative campaigns that increase community awareness, engagement, and support 

• Ensure brand consistency across all digital channels 

Community Engagement 

• Respond to comments, messages, and inquiries in a timely and professional manner 

• Engage with community members, partners, and stakeholders online 

• Amplify voices and stories from the communities POCAAN serves 

• Build relationships that strengthen digital community presence 

Campaigns & Promotion 

• Promote events, health initiatives, outreach efforts, and advocacy campaigns 

• Support fundraising campaigns and donor engagement efforts 

• Collaborate with program teams to showcase services, outcomes, and success stories 

Analytics & Performance Tracking  

• Monitor social media performance (engagement, reach, growth, conversions) 

• Track trends and audience insights to improve strategy 

• Provide regular reports with recommendations for optimization 

Administrative & Organizational Support 

• Assist with communications such as emails, outreach, and scheduling 

• Support event coordination, project tracking, and program promotion 

• Provide general support to leadership and team as needed 

• Help with occasional errands, on-site support, or community events 

Qualifications 

Required 

• 2+ years of experience in social media, marketing, or communications 

• Strong content creation skills (photography, video, graphics, writing) 

• Experience managing multiple social media platforms 

• Excellent communication and storytelling skills 

• Ability to work independently and collaboratively in a fast-paced environment 

• Strong organizational skills and attention to detail 

Preferred 

• Experience in nonprofit, public health, or community-based organizations 

• Proficiency with tools such as Canva, Adobe Creative Suite, CapCut, or similar 

• Knowledge of social media analytics tools (Meta Insights, Hootsuite, etc.) 

• Experience with culturally responsive or community-centered communications 

• BS in communications or related fields, a master's is preferred 

Key Competencies 

• Creativity and innovation 

• Cultural humility and community awareness 

• Adaptability and willingness to “wear multiple hats” 

• Strong problem-solving skills 

• Passion for health equity, racial justice, and social impact 

Additional Requirements 

• Reliable transportation and ability to attend events or community activities 

• Comfortable appearing in social media content (when needed) 

• Ability to occasionally work evenings or weekends for events